CORPORATE CASE STUDY: How the former Philip Morris faced its image issues
19 Jan 2004 | by Matthew Creamer
to make a chalky-tasting orange drink made from jarred granules a household word should be able to create ...
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A booming market
31 Jan 2005 | by Erica Iacono
, and organizing meals for a smaller household. It centers on Pillsbury's line of rolls and biscuits, which ...
CORPORATE CASE STUDY: Trinchero grows its stature by pouring effort into PR
27 Oct 2003 | by Andrew Gordon
household names in the wine industry. Positioning beyond the wine world But it isn't just about ...
CAMPAIGNS: FreshDirect public outreach registers a hit in NYC market
05 May 2003 | by Thom Weidlich
-mile-long sliver of land in the East River. The island was an ideal laboratory because it has 3,300 households ... % of households on Roosevelt Island have tried it (of those, about 80% have tried it at least twice more ...
Jericho to help Goldfish Colors stand out
21 Oct 2002 | by MELANIE SHORTMAN
The launch announcement will most likely take place early next week, after the completion of a nationwide distribution of the colored snack crackers to grocery stores and mass merchandisers. Goldfish is one of Pepperidge Farm's most popular brands. Representatives estimate that half of all US households ...
Study shows increasing PR need for organic producers
02 Sep 2002 | by JOHN N. FRANK
With new federal regulations on organic food labeling going into effect this October, Nielsen surveyed 61,500 households about organics in June and July. It found that one-third had bought organic products in the past six months and, of those, 85% planned to continue ...
THE BIG PITCH: What PR recipe would you follow to improve the public perception of veal?
03 Dec 2001
's for dinner" in most US households. For one thing, it's a bit pricey. And, of course, people are a bit ...
CAMPAIGNS: A Toastermobile pops up and sells
07 Aug 2000 | by DAVID WARD
late last year in a feature on preparing food with dishwashers and other non-cooking appliances ...
MARKET FOCUS: ETHNIC PR - Tap into the Latino youth explosion. It’s more than just ’Livin’ la Vida Loca.’ To target the dollars 20 billion Latino teen market you must speak the same language - and it’s not always Sp
08 May 2000 | by ANA VARGAS
, many come from households where credit cards have not been used, so more explanation on how credit ...
FNS hypes nutrition in food stamp push
02 Aug 1999 | by STEVE LILIENTHAL
potentially eligible individuals and households about the food-stamp program. Shirley Watkins ... and households with immigrants - are considered to be less likely to participate in the program. Only one-third of the eligible elderly, for instance, received their benefits, while a mere 46% of households with earnings ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
