As Sara Lee integrates, so does its comms
11 Jun 2007 | by Michael Bush
: food, beverage, household, and body care. Harris goal is to position Sara Lee as one global company ...
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Cuervo channels soccer to reach Mexican Americans
07 Feb 2008 | by Tony Garcia
estimates that 64% of Hispanic households in the US are of Mexican origin. Tequila is a kind of national ...
Kraft sniffs out an experiential marketing platform in 'People'
16 Nov 2006 | by Lisa LaMotta
demographic: women ages 25 to 54 who have children or multiple-member households. While treats for the nose ...
Baja's Live Fresh effort touts healthy lifestyles
24 Aug 2006 | by Erica Iacono
," learning portion control through making dinners, and making household chores fun. Last week, Baja ...
Great moments in consumer PR
14 Aug 2006 | by Eleanor Trickett
of the movie was right on the bubble when the Internet was about to boil over and become a household tool ...
A booming market
31 Jan 2005 | by Erica Iacono
, and organizing meals for a smaller household. It centers on Pillsbury's line of rolls and biscuits, which ...
CORPORATE CASE STUDY: How the former Philip Morris faced its image issues
19 Jan 2004 | by Matthew Creamer
to make a chalky-tasting orange drink made from jarred granules a household word should be able to create ...
CORPORATE CASE STUDY: Trinchero grows its stature by pouring effort into PR
27 Oct 2003 | by Andrew Gordon
household names in the wine industry. Positioning beyond the wine world But it isn't just about ...
CAMPAIGNS: FreshDirect public outreach registers a hit in NYC market
05 May 2003 | by Thom Weidlich
-mile-long sliver of land in the East River. The island was an ideal laboratory because it has 3,300 households ... % of households on Roosevelt Island have tried it (of those, about 80% have tried it at least twice more ...
Jericho to help Goldfish Colors stand out
21 Oct 2002 | by MELANIE SHORTMAN
The launch announcement will most likely take place early next week, after the completion of a nationwide distribution of the colored snack crackers to grocery stores and mass merchandisers. Goldfish is one of Pepperidge Farm's most popular brands. Representatives estimate that half of all US households ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
