DC proximity lends clout to Baltimore
29 Oct 2007 | by David Ward
of attracting nationwide attention Maryland is among the top 10 states in terms of household income. This makes ...
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Country Crock's goes healthy with Small Changes
14 May 2008 | by Jaimy Lee
and household shoppers with large families of young children. For each shared health or lifestyle suggestion ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
, ranges, and other household items from its product line. It has also pledged to furnish appliances for every home built until 2011. By the end of 2006, Whirlpool had donated 73,000 appliances to 36,000 homes ...
Health-club based initiatives are working out for marketers
19 Jul 2007 | by Irene Chang
household income of more than $80,000 2. The HCPN worked with Procter Gamble to place hot ...
Bright ensures Unilever items are held in high esteem
28 May 2007 | by Randi Schmelzer
As Unilever s senior communications marketing manager, Bright spearheads laundry and skin-product outreach for the company s home and personal care division. She s helped craft campaigns for household names like Snuggle, Wisk, and Q-Tips - brands consumers have known for decades. When contemplating ...
Children's Defense Fund hits campaign trail
30 Apr 2007 | by Marc Longpre
in America, 90% of whom live in working households. We don t really push the act too much on the Web site ...
Once-taboo products get frank to better connect with audience
12 Feb 2007 | by Irene Chang
as to outwardly demonstrate their appliance and technique. Why does it matter? Companies with previously taboo ... for Philips domestic appliance and personal care division, says the idea was to help men feel more ...
Cause and effect
23 Oct 2006 | by Randi Schmelzer
Every October for the past 13 years, shoppers at Marshalls department stores have played a role in ending domestic violence, just by filling their carts with clothing, shoes, and household goods. On the day Marshalls hosts its annual "Shop 'Til It Stops" benefit, the retailer donates 1% of all sales from ...
Baja's Live Fresh effort touts healthy lifestyles
24 Aug 2006 | by Erica Iacono
," learning portion control through making dinners, and making household chores fun. Last week, Baja ...
Great moments in consumer PR
14 Aug 2006 | by Eleanor Trickett
of the movie was right on the bubble when the Internet was about to boil over and become a household tool ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
