AT&T champions need for emergency PR plans
31 Aug 2006 | by Erica Iacono
," she said. "Emergency communications planning is a core component of keeping households or businesses ...
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TracFone promotes its wireless brand
28 Aug 2008 | by Kimberly Maul
"The consumer group that qualifies... is very diverse, said Rolando Rodriguez, MD of Interlex, so the outreach will target general market and multicultural consumers. Interlex is providing Hispanic and general market media with bilingual b-roll of interviews with low-income households, and editorial columns ...
Gomez rides PR prowess to Skype's top post
20 Mar 2006 | by Andrew Gordon
of all efforts to make Skype a household name in the US. PR is what made eBay a household name, and Gomez ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
