Sponsorships steady despite tough times
28 Aug 2006 | by Michael Bush
. After becoming a household name during and immediately following the Tour de France, the company's name ...
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Starbury leads the way as low-cost sneakers make big noise
26 Jan 2007 | by Irene Chang
of consumption in many households than anything that has happened in years. Five facts: 1. According ...
Markets of tomorrow
26 Jun 2006 | by Julia Hood and Randi Schmelzer
their borders. China, with Haier and Lenovo becoming household names in the US, is an obvious example, but it ...
Dodgers score points with female fans
29 May 2006 | by Randi Schmelzer
to the Commissioner's Initiative - women are their households' primary decision-makers regarding purchases and leisure ...
Women's tennis and Habitat for Humanity make a strong match
28 Nov 2005 | by Lawrence Mitchell Garrison
donates an appliance to every new Habitat home. Hits me in the gut every time. Whirlpool's Jeff Terry ...
ESPN gains momentum by turning skeptics into fans
03 Oct 2005 | by Craig McGuire
From San Francisco to Southeast Asia, ESPN is "The Worldwide Leader in Sports," featuring a broad portfolio of multimedia entertainment assets that includes more than 50 properties. ESPN reaches into 88 million households across the globe each day. The network presents more than 5,100 live or original hours ...
MEDIA HEALTHCARE PROFESSIONALS: Media Profile - You must bring your 'A' game to win Sports Illustrated's interest
24 Jun 2002
graduates or above, with a median household income of just under $60,000 a year. Furthermore, readers tend ...
CAMPAIGNS: Twins hit the road in drive to stay home - With contraction threatening, the Minnesota Twins used a total team effort - in-house PR staff, players, and fans - to save the season and the franchise
29 Apr 2002 | by GIDEON FIDELZEID
as the early '90s, the club had household names like Kirby Puckett and Kent Hrbek, on-field all-stars who gave ...
ANALYSIS: Client Profile - NFL PR is not all fun and games
23 Apr 2001
among network shows and first in African-American households. Greg Aiello, VP of public ...
MARKET FOCUS SPORTS PR: Pushing PR to extremes - No longer just a hobby for idle students, extreme sports have evolved into a huge industry. Dan Bennett talks to the pros who've been competing behind the scenes
18 Sep 2000 | by DAN BENNETT
job is to help make you household names, Lynch says. And I told them I wanted to do that by placing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
