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students are not the captive audience that household viewers are, he says. It s called discretionary dorm ...
Every October for the past 13 years, shoppers at Marshalls department stores have played a role in ending domestic violence, just by filling their carts with clothing, shoes, and household goods. On the day Marshalls hosts its annual "Shop 'Til It Stops" benefit, the retailer donates 1% of all sales from ...
household income - when people generally begin to buy discretionary goods. Technology will ensure ...
The event was sponsored by DeVries, and examined the global consumer company’s measurement program, which was unveiled last year. Speakers included Hans Bender, manager of external relations for global household care at P G, Anthony Rose, P G’s associate director of global beauty care external ...
for every 100,000 potential households. Padded numbers matter because they provide a false safety net ...
In 2004, when Hans Bender, manager of external relations for global household care at Procter Gamble, came to work in its corporate offices in Cincinnati, he had a suggestion for global external relations officer Charlotte Otto. The time had come, he said, to quantify the effectiveness of P G's brand ...
But one question that came out of PRWeek 's conversations with the Cincinnati giant was, put simply, where next? As Hans Bender, external relations manager, global household care for P how do you know you'll get a $5.25 ROI for an investment of twice, three times, 10 times the size? What ...
that households with kids ages 0-17 use radio more than any other medium. "But not just any radio station ...
Meters are placed in a sample of 5,100 randomly selected US households to measure two things - what ...
But it did provide plenty of fuel for special-interest groups, lawmakers, and the White House as they intensified the debate over national energy policy. Lost in the cross talk was some good news for consumers: tax credits for the purchase of certain appliances, hybrid vehicles, and home improvements. Most ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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