Helen Edwards on Branding: First-mover disadvantage
16 Mar 2011 | by Helen Edwards
points of leverage that small brands can enjoy over behemoths. In 2007, the fast-growing household ...
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Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... that people will not use social-media platforms to interact with mundane household products. ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
- Beauty Nice'n easy Perfect 10 and Nice'n easy Foam. - Household Actilift technology introduced across ...
The Year Ahead
11 Jan 2011 | by Nicola Clark
, Global category director for surface care Reckitt Benckiser The household, healthcare and personal ...
Editor's Comment: Sky's the limit
06 Dec 2010 | by Gareth Jones
To some extent, this may soon be possible, thanks to a new initiative from Sky to provide up to 10m UK households with a range of energy services, including maintenance and repair. The plan to help consumers become more energy-efficient makes perfect sense. Apart from its strong sustainability ...
Helen Edwards on Branding: Not all it's cracked up to be
06 Dec 2010 | by Helen Edwards
. The head of the household and his family sat at the 'high' end of the hall on a raised table; the rest of the household sat in strict hierarchical order at the tables arranged beneath them. - In the agency world ...
New Year VAT increase to trigger £2.3bn consumer squeeze
03 Dec 2010 | by Ed Owen
and their spending power hit. A 2.5% increase in VAT will mean a 6.2bn increase in household spend ... in 2011. The average UK household will be 225 a year out of pocket, with this figure rising to 448 ... insignificant, but is actually going to have a major impact on many UK households' finances. "For marketers ...
Turkey magnate Bernard Matthews dies aged 80
26 Nov 2010 | by Ed Owen
The company today announced: "Bernard Matthews passed away on the afternoon of the 25th November." Matthews became a household face after regularly featuring in his own ads and coining the catchphrase "They're Boooootiful!". Born in 1930 in Norfolk, Matthews founded his company in 1950 with a 2.50 investment for 20 ...
Retailers braced for disappointing Christmas
12 Nov 2010 | by Ed Owen
, the YouGov/ Bloomberg Household Economic Activity Tracker (H.E.A.T) suggested consumers are unwilling ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
Household Title A little bit tasty Photographer Nigel Harniman Brand Mars Entered by Nigel Harniman ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
