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Conference highlights opportunities for telling green stories

Zeven s afternoon keynote spoke of Philips initial failure to respond to a challenge from Greenpeace India, which named it as the worst offender for avoidable carbon dioxide emissions in India. Our PR group did not [initially] get the word out about the good Philips was doing, Zeven said ...

Indian truck drivers give Gere kiss-off

that India sought to educate its hardworking truck drivers about proper condom use....to her backwards trucker fan base. If she gets drummed out of India, maybe she can star in the sequel ...

Nissan's new effort keys into experiential marketing trend

initiative, setting up red lounges where Coke is served in various cities, to India, according to ibnlive ...

Sun PR goes global for open-source Java move

and reach journalists in China, India, Australia, and Singapore, as well as reporters and bloggers ...

Pandas drive publicity for National Zoo

opening of the new Asia Trail, a pathway starting with sloth bears from India and leading visitors up to ...

Cast of clients backs film festival

and India, Shah's home, which has prompted B P to explore different distribution channels in India ...

PRWeek.com Q&A: Jack Modzelewski, Davos attendee

learned that Eastern-style democracy, such as what has existed for decades in India, could ...

CTC and McKinsey in bid to help Midwest start-ups

in Pittsburgh and overseas in India and Germany, Hardt said. The company is committing several million dollars ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.