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Slumdog Millionaire and Wagamama tie-in for prize draw

The promotion will offer consumers the chance to win a trip to India using a prize draw mechanic. The film, which launches 9 January, is based around an Indian orphan who wins 20 million rupees on the quiz show Who Wants to be a Millionaire. The promotion aims to capture data and drive awareness ...

In the Hot Seat - Raoul Shah and Tim Bourne

Angeles and San Francisco, they re also hoping to establish a joint venture in Japan and considering India ...

Impact Awards 2007: Sponsor's introduction - Clear benefits of recognition

on through Europe, the Middle East, India and Asia Pacific.

In-store Marketing: Supermarkets go ethnic to appeal to migrant groups

it has held its Taste of India campaign for three weeks in October, coinciding with Hindu and Islamic ...

Profile: A homely touch - Jamal Hirani, chief executive,Tiffinbites

should give Hicklin Slade the requisite mileage. The roots and inspiration for the business lie in India ... and sold in India is phenomenal. - Most embarrassing moment I was doing a radio interview and was asked ...

PG Tips Adopts A New Monkey

back on the boil and sending the brand s share steaming ahead of close rival Tetley (owned by India ...

Special Report: Pens - Pen Predictions

China and India are making an impact, and picks Chicago, Craze, and Fira as metal bestsellers. Metal ...

Cover Story: PG Tips adopts a new Monkey

of PG Tips and sending its brand share steaming ahead of close rival Tetley (owned by India's Tata Group ...

PG Tips Adopts A New Monkey

back on the boil and sending the brand s share steaming ahead of close rival Tetley (owned by India ...

Campaigns: Sampling - Baxters offers India trip in soup activity

The campaign, through RPM, takes in sampling, competitions and online elements that sees prizes ranging from mini herb gardens to a trip to India. "The penetration of chilled soup is relatively low ... for grabs. A culinary trip to India is on offer on the campaign's digital site and includes a week ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.