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A clear mission

will be replicated in India and China. While the company has received plaudits for its efforts, CSR communications ...

Coke counters India crisis

to counteract claims that the company's product in India is infected with unsafe levels of pesticide....drinks produced by Coke and PepsiCo in India are safe to drink. Coke public affairs manager Kari Bjorhaus said the company's first response to the crisis came through the India Soft Drink Association ... to reassure them that Coke in India is just as clean as anywhere in the world. "We follow one set ...

Mattia well-suited to tackle Coke's challenges

issues in Columbia and India. "We've made progress in these areas," Mattia says. "We're back ...

Davos puts PR firmly on the map

issues, and the emergence of China and India, participants were challenged to avoid a "failure ...

U. of Michigan joins 'Killer Coke' campaign

environmental damage in India and other countries. Ray Rogers, the campaign's director, said the group has ...

Ogilvy nabs Frito-Lay in Asia-Pacific

, Malaysia, Indonesia and India. Four core teams will lead the account, including country MDs, which ...

INTERNATIONAL NEWS IN BRIEF

and video system. MUMBAI, INDIA: Ogilvy has expanded its India presence with the opening ... by India managing partner Mahnaz Curmally, with a start-up staff of four. The agency also has offices ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.