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South Asian Zee TV targets US in new effort

. For consumers, our message is that we want to bring India to the doorsteps of South Asians living here, Chopra ...

Team Vinay's donor drives boost South Asian registry

, circulating information about the campaign. India-based news channels followed the story, and US-based Indian media picked it up, giving it traction overseas. There aren t many registries set up in India, so ...

BayBio illustrates biotech's real-life benefits

. With the competition from Florida, Massachusetts, and others already providing enough of a challenge, Europe and India ...

NYSE Euronext embarks on global exchange

operations, such as 1010 WINS, CNBC India, China s Phoenix Satellite TV, and Al Jazeera. Most important ...

Makino uses webinars to build awareness, leads

Strong competition from China and India, and declining market opportunity were just two

Hughes tackles a shaky image

: It depends. A Pew [Research Center] poll just showed very positive impressions in Africa [and] India ...

Alliance touts benefits of wi-fi with global effort

With the technology s success dependent on worldwide growth, not only in the West, but in India and China, as well ...

The global perspective

Europe, India, and the Far East are creating large new companies that look to London for their PR needs ... , India): What is perhaps unique to our country is the challenge posed by the cultural and regional diversity of India. Running a multi-city PR campaign is at times almost like running several multi ...

Genpact selects Gavin Anderson for IPO work

Gavin Anderson will provide IR counsel and media relations services, targeting investors and securities analysts through financial news and trade media. Genpact was founded in India in 1997 and has since expanded with operations centers in China, Hungary, and the US, among other countries. Most ...

Delta 'SiteSeers' aim to connect with travelers

At launch, the travel videos, located at www.delta.com/siteseer , featured seven cities, including New York; Seoul, South Korea; and Mumbai, India, as of press time. Delta planned to launch a total of 10 videos. At the new Delta, we re using this as a different way to speak with our customers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.