Paper Round (12 April) - Which clients are advertising in the national press?
12 Apr 2011 | by Sarah Johnson
the International Day for Street Children with a double-page special report in The Daily Telegraph. The insurer ...
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Comparethemarket in meerkat toys giveaway
01 Jul 2011 | by Sarah Shearman
As part of the Simples Rewards scheme, customers who buy car, van, home or pet insurance from today through comparethemarket will be able to register on meerkovo.com to receive one of six meerkat ... ." Currently it only has plans to limit Simples Rewards to insurance purchases but Vile said depending ...
Paper Round (13 December) - Which clients are advertising in the national press?
13 Dec 2010 | by Sarah Johnson
Saga , the insurer for over 50s, takes out an unbranded ad in The Daily Telegraph in the form of two letters to the editor, humorously recommending its travel insurance in light of news coverage of airline code sharing agreements. Debenhams offers 10% of beauty and fragrance products with ads ...
Paper Round (2 November) - Which clients are advertising in the national press?
02 Nov 2010 | by Sarah Johnson
BA advertises its quick sale warning readers of The Times "blink and you ll miss it" while Ryanair draws attention to its reduced price flights. American insurance company Metlife takes out a ... takeover of Alico and outlines its intention to be the largest global insurance company. Morrisons ...
Paper Round (12 October) - Which clients are advertising in the national press?
12 Oct 2010 | by Sarah Johnson
in the Daily Telegraph to confirm its commitment to customers when they need to make an insurance claim. ...
Aviva campaign offers customers five minutes of fame
04 Oct 2010 | by Sara Kimberley
feature in the campaign. Amanda Mackenzie, Aviva chief marketing officer, said: "We know insurance isn ...
Paper Round (22 September) - Which clients are advertising in the national press?
22 Sep 2010 | by Sarah Johnson
American Express features strongly in the upmarket press, with a number of creatively placed ads in The Daily Telegraph, The Guardian, The Times and The Independent. The credit card company touts services and perks such as insurance on purchases, high cashback rates and preferred seating at a forthcoming Usher ...
Paper Round (17 September) - Which clients are advertising in the national press?
17 Sep 2010 | by Sarah Johnson
and insurance for products bought with credit. Patek Philippe takes out a full page in The Times ...
Paper Round (14 September) - Which clients are advertising in the national press?
14 Sep 2010 | by Sarah Johnson
or "just insure it". Nestl promotes its fairtrade status in the Daily Mirror and the Independent ...
Paper Round (7 September) - Which clients are advertising in the national press?
07 Sep 2010 | by Calvin Lau
unique two-page, L-shaped ad in The Daily Telegraph. To promote its insurance, the special ad uses ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
