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The pulse of the industry

industry and health insurance industry. Will this come around again? Yes, it has to. What happens when ...

A genuine connection

targeting older segments of the Hispanic population, the insurance provider wanted to shift some ... of the leading insurers of Hispanics in the US, has been steeped in cause-related initiatives for quite some time ... ironed out. And while high school and college students may not be the typical targets for an insurance ...

Reputation key to risk management

It involved an equation that plotted two indices on a graph: risk and cost. The more likely the risk was to materialize, the greater the financial resources that were allocated to mitigate the impact, including both cash and insurance. With the high-profile corporate fraud cases of the past five years ...

Report doesn't clarify Merck situation

. According to Merck's August 7 SEC filing, "At this time, the company believes that its insurance coverage ...

Foundations reap what they sow

covered by insurance. Families don't often realize they are eligible for Medicaid or KidsCare, so RWJF ...

Humana initiative hits the road

The 2003 Medicare Modernization Act provided for private insurers to offer more benefits to seniors...to get a foothold in the emerging market in hopes of being the top private health insurer handling prescription drug plans. Humana has offered Medicare replacement insurance to seniors for the past 20 years ... low cost plans and that they remain loyal to an insurer if the service and costs are good. The goal ...

Fireman's Fund empowers employees

Fireman's Fund Insurance may have gotten its start helping firefighters' families. But just a few ... reorganization. In 2000 and 2001, the insurance company suffered major financial setbacks that culminated in the losses the entire insurance industry faced on 9/11. A new CEO initiated a restructuring that included ...

In business, social goals also matter

stuff on the street; provide private passenger automobile insurance to economically disadvantaged ...

Rescue groups overcome initial response obstacles

the long-term effects, such as how insurance claims might be handled once the area was drained ...

PR professionals improvise as Hurricane Katrina wrecks havoc on comms infrastructure

immediately started receiving questions from the media about the long-term effects, such as how insurance ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.