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Brands should consider hip-hop culture

everything from CPGs to insurance and financial services providers. We believe brands win when working ...

A genuine connection

targeting older segments of the Hispanic population, the insurance provider wanted to shift some ... of the leading insurers of Hispanics in the US, has been steeped in cause-related initiatives for quite some time ... ironed out. And while high school and college students may not be the typical targets for an insurance ...

Effective street marketing, Asian media in the US, more

to insuring that your clients reach a growing consumer base, he adds. Send your questions to toolbox ...

Greyhound unleashes brand's cooler side

unprecedented increases in insurance and security costs, says Kim Plaskett, Greyhound's corporate communications ...

PR's place in the sun

are closely eyeing the upcoming legislative agenda. "Property insurance reform [will] be a big mantra ...

In the hub of Hispanic PR

as getting life insurance or any insurance is a big deal. So when you have companies that are helping you ... of compliance where even if they have insurance and they were prescribed the medicine, they didn't stay ... that pharmacist plays. Yes, we do have a lower incidence of insurance, so the pharmacist plays an even more ...

The Asian answer

for such companies as Southern California Edison and Farmers Group Insurance, has also found that creating a well ... , and Vietnamese," she says. "That's why you may see a AAA insurance agent on [Asian] TV giving consumer ...

CWF taps Ogilvy for diversity work

, as certain groups have a higher incidence of diseases, or tend not to have insurance. Having a diverse ...

Getting personal

will make 15-minute presentations on topics such as life insurance and wealth management. They'll provide ...

In good company

at insurance giant Aflac, whose company runs programs on everything from "generational diversity" to "military ... Mullins, chief diversity officer at insurance giant Aflac, points out, diversity has a far broader meaning ...

 

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