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Comms efforts intensify as 'Sicko' release nears

to bring attention to drug and insurance companies conduct. It also intends to highlight drug companies ...

HBO Addiction Project reveals disease realities

insurance companies to pay for mental health treatment as they would for physical health treatment. We re ... of Recovery. We know this is a brain disease, and it can be treated. Insurance companies have been able ...

Senior Educators logs AP airtime

Who is your client, and what are its media goals? Conor Lee: Our client is Senior Educators, a national Medicare insurance brokerage specializing in helping seniors both understand and enroll in private Medicare insurance plans. It was looking to raise its brand awareness with a national campaign ...

State Farm launches 'Cars' promotion

BLOOMINGTON, IL: State Farm Insurance is collaborating with Disney/Pixar to sponsor the upcoming...the digital animation studio. Included in State Farm’s cross promo, the first linking the insurer with a ... that are already being insured by State Farm," he said, adding the events are also an opportunity for agents ...

Humana initiative hits the road

The 2003 Medicare Modernization Act provided for private insurers to offer more benefits to seniors...to get a foothold in the emerging market in hopes of being the top private health insurer handling prescription drug plans. Humana has offered Medicare replacement insurance to seniors for the past 20 years ... low cost plans and that they remain loyal to an insurer if the service and costs are good. The goal ...

Health insurers begin PR push for Medicare drug plans

NEW YORK: Health insurance companies that have received Medicare approval to offer prescription...insurers, which represents the most dramatic change under the 2003 Medicare Modernization Act. Seniors ... insurers seek to enroll beneficiaries, credibility will be a large hurdle. Ben Singer, FischerHealth SVP ... important for insurance companies that offered Medicare HMO plans a decade ago, but left the market after ...

Community Outreach: Healthy Kids helps cause by bringing news to the media

Last year marked a sweeping expansion of Florida's child health-insurance assistance program.

A booming market

strategies for an insurance company or a healthcare plan. What are things to avoid when targeting boomers ...

Media Relations: Soldiers play a key role in DS/USA push to up events profile

helped solidify sponsor support for the 17th annual Ski Spectacular coming up in December. Insurance ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.