Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
Admiral is the most prominent, followed by Aviva
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Aviva 'Aviva home insurance relaunch' by AMV BBDO
22 May 2012
The aim of the campaign is to relaunch Aviva s "stress free" home insurance. ...
RSA Insurance Group cuts comms team by 60%
02 May 2012 | by Sara Luker
The RSA Insurance Group has cut its comms team by more than half as part of a series of 'efficiency...The group, which owns the More Th n insurance brand, has reduced its group corporate comms function s headcount from five to two. UK Western Europe external comms head Simon Kutner and his deputy Carla Evans have been made redundant. Both were unavailable for comment. Bart Nash, group UK ...
RSA Insurance brings in MHP Communications for PA brief
19 Apr 2012 | by Matt Cartmell
RSA Insurance Group has appointed MHP Communications to handle its combined EU and UK public...MHP has been taken on by the insurance group formerly known as Royal Sun Alliance following a competitive pitch process revealed in PRWeek . MHP will handle EU and UK public affairs, previously ... to be worth 15,000 per month. A spokesman for RSA Insurance said: We want it to be a one-stop shop. We ...
Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch....agencies will be responsible for driving awareness and increased customer growth for both insurance brands ...
Halifax scales back choir in home insurance spot
21 Feb 2012 | by Sara Kimberley
Halifax has cut back the involvement of the choir in its latest TV ad for home insurance....insurance. The spot was written by Ben Tollett and Emer Stamp, Sian Coole and Jo Cresswell, and directed ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product. Follow Maisie ...
Aon Risk Solutions hires Shine Communications to tackle insurance brief
14 Feb 2012 | by Alec Mattinson
Aon Risk Solutions, the risk management business of US insurance firm Aon Corporation, has called...The marketing and comms campaign, a first for Aon, will promote its Private Clients service, a specialist division that provides bespoke insurance products to VIPs and high-net-worth individuals. Shine ... survey that revealed that only 25 per cent of high-net-worth homes in the UK were adequately insured ...
RBS Insurance division to rebrand as Direct Line Group
09 Feb 2012 | by Alex Brownsell
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege...to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line Insurance Group at Companies House. It has also trademarked the name, alongside a new multi-coloured corporate logo. The insurer is gearing up for life outside RBS, and recently hired former British Gas ...
Brit Insurance marketing cuts threaten cricket sponsorship
31 Jan 2012 | by John Reynolds
Brit Insurance has axed its marketing and communications team, putting the future of its...appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ... spokesman said: It s an internal matter for Brit. Brit Insurance declined to comment. ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
