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'Godfather of spam' jailed for illegal email campaign

insurance salesman, 64-year-old Ralsky was said to be sending 70 million messages a day under false names ...

COMMENT - An inconvenient truth: postal strikes showed brands weren't digitally prepared

insurance in the midst of the postal meltdown. The Co-op wanted me to post them the original copy of my old insurer's No Claims Discount. Luckily it arrived at Coop HQ in time. But that hasn't been the case ...

FEATURE - Direct Marketing: charting the route to integration

above- and below-the-line communications is Greenbee. The online home-and motor- insurance operation ...

RIAS launches new brand response campaign for home insurance

LONDON - Over-50s insurance provider RIAS has launched a new home insurance campaign across TV...with an insurance provider who listens to their needs, doesn't make assumptions and gives them choices about their cover. Both ads push the savings people over 50 can make on their home insurance with RIAS. RIAS ... that the insurance firm would boost its use of digital, in acknowledgement of over-50s use of the internet for search ...

Argos launches financial services price comparison site with lure of vouchers

, argoscompare.co.uk , covers financial service products from car, home and travel insurance through mortgages ... by BeatThatQuote.com. Customers will get 30 worth of Argos vouchers with every car insurance purchase and 15 worth of Argos vouchers on home insurance purchases when they use the service. Greg Ball, MD of Argos ...

CREATIVE STRATEGY - Can Direct Line cut through the consumer apathy surrounding insurance brands?

Insurance providers are an unlovable lot, argues Simon Kershaw, for whom insurance = rip off...provide my car insurance. Now I've always thought of insurance as basically a rip-off. Every year, you ... ravaged by some hideous disease. And you lose. Car insurance? You don't even have the option of not having it. And what of the insurers themselves? Poor souls. They know that we just want to get away ...

CLIENT OF THE WEEK - 'The postal strikes haven't shaken my faith in direct mail'...

...but still Sarah Howe will boost digital marketing at RIAS, the over-50s insurance brand. Howe...: Branding is a big part of your role. How can marketing be used to make insurance less of a commodity ... with very tangible benefits. The challenge we've got is that general insurance is driven by need rather ... . The content sites we're working with include know-insurance, thisismoney, the Daily Mail, the Telegraph ...

BUPA's chief marketer joins RIAS with plans to boost digital response activity

LONDON - Over-50s insurance brand RIAS has appointed BUPA's Sarah Howe as marketing director with a...development. Part of Fortis (Insurance UK), RIAS has a million motor, home and travel insurance customers ... ." The company employs over 1,100 people across two UK sites, and is one of the UK's fastest growing insurance intermediaries. RIAS negotiates with a panel of insurers to secure cover for its customers. Janet Connor ...

POSTAL STRIKE LATEST - Clients hail Royal Mail strike deferral as "early Christmas present"

". Insurance company More Than, the 12th biggest spender on direct mail in the past year according to Nielsen ...

Story, AIS, Publicis Dialog on Big Awards 2009 winners podium

- direct Winner Title Opt-in Letter Client Zurich Financial Services Brand Insurance ...

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