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M&C Saatchi opens digital arm in India, China

Insurance, Kotak Mahindra Bank, Fullerton Securities, Castrol and The Times Group of India. Patel formerly ...

Beleagured AIG searches for PR support

HONG KONG - Beleagured insurance giant AIG is searching for PR support after its brush

Dadiseth appointed to Fleishman international board

Prudential Life Insurance. ...

HSBC activity banks on feelings

advertising campaign for its insurance division, debuting in Hong Kong....The Insuring your emotions drive was created by JWT and is the first global push for HSBC Insurance. The banking group is aiming to grow Insurance s share of global profits from 13 per cent to 20 per cent, and has upped marketing investment accordingly. The ads feature an emotional bracket ...

Bupa ads highlight member benefits

HONG KONG - Health insurance brand Bupa has rolled out a TV and print campaign to highlight...with the card. The agency has handled creative and media planning for the UK-based insurance brand since ... other medical insurance plans, whose members have to pay the bills when they are discharged from hospital then claim an insurance payment. The ad shows a patient who has just awoken from a coma, only ...

China Life Insurance calls creative pitch

BEIJING - State-owned giant China Life Insurance has put its corporate creative business up...looming. China Life Insurance is the largest state-owned corporate insurance company in the country, and has become the world's number two insurer behind American International Group. Although China's life insurance business is growing by 30 per cent each year and is dominated by China Life, Ping An Insurance ...

Milk+Co further expands creative team

joined JWT in 2002 and has worked on accounts like Nestle, HSBC, Great Eastern Insurance, Kimberly Clarke ...

DHL Hong Kong wins Grand Effie award

The campaign also won a gold award. Other winners in the gold category included Prudential Insurance s The Power of Numbers by Ogilvy Mather and MindShare, Pizza Hut s Cheesy Bites by Ogilvy Mather and MediaCom, DBS Credit Card s Relationship Lubricant by David Communications and MindShare ...

DHL wins Hong Kong's first Grand EFFIE

The campaign also won a gold award. Other winners in the gold category included Prudential Insurance s The Power of Numbers by Ogilvy Mather and MindShare, Pizza Hut s Cheesy Bites by Ogilvy Mather and Mediacom, DBS Credit Card s Relationship Lubricant by David Communications and MindShare ...

Prudential works on re-energising brand

, which has 21 per cent of Malaysia s insurance market. McCann Erickson Malaysia is behind the campaign ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.