Think BR: What does the new experiential marketing code mean for marketers?
10 Apr 2012 | by Jo Farmer
insurance for their campaign. How is it going to be enforced? The new code certainly reads well ...
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Multitrip.com in tie-up with Real Radio
10 Apr 2012 | by Nick Batten
Insurance brand Multitrip.com has secured a tie-up with Real Radio as part of radio and outdoor...The brand, which is owned by Blue Insurances, yesterday started a four-month airtime deal ... .com as its preferred holiday insurance provider. The brand will then cover the travelling winners ... tool when influencing consumers' behaviour and encouraging them to potentially switch insurance ...
Laithwaites Wine names ex-Lloyds man as marketing chief
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
of customer marketing for general insurance. Prior to joining Lloyds, he held a number of sales and marketing ...
Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch....agencies will be responsible for driving awareness and increased customer growth for both insurance brands ...
City PR players vie for Direct Line spin-off brief
04 Apr 2012 | by Alec Mattinson
RBS readies IPO of insurance arm after being forced to sell by European Commission....Royal Bank of Scotland's insurance arm has kicked off a City PR scramble after issuing a brief ... Consulting, who agreed to join RBS' insurance arm late last year. Bailhache confirmed that the firm had ... Direct Line is unlikely to rule out agencies with existing banking and insurance clients, with only FTI ...
Aviva hands consolidated digital account to Dare
03 Apr 2012 | by Sara Kimberley
The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva previously worked with a number of agencies across its insurance, investment and corporate services ... social media across its life cover and direct services insurance portfolio. Abbott Mead Vickers BBDO ...
Discovery Networks UK renews sponsorship deal with Kärcher
02 Apr 2012 | by Nick Batten
-month motoring content sponsorship with motor insurer Admiral . Follow Nick Batten on Twitter ...
School Reports 2012: Isobel
02 Apr 2012
process. Isobel is working with the insurance broker on the launch of a price-comparison site. Further ...
Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
for the commissioner. It used to be easy. A few years ago, one of the big insurers was constantly surveying its ... with the line 'A survey commissioned by leading insurer X... ' Surveys became to PR agencies what testimonials ...
Confused.com extends Nectar partnership
29 Mar 2012 | by Alex Brownsell
it claims to be a successful trial on motor insurance purchases....The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
