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PROFILE: Shaffer brings PR balance to the low-carb movement

public-affairs specialist with the Alliance of American Insurers, a trade association of property and casualty insurers. She next tried a brief stint of government service, working in Chicago ... Insurers January 1986-June 1987 Account coordinator, Ogilvy & Mather Direct ...

The color of pharma money

insurance.' Even those that were not of that mindset thought of [addressing multicultural audiences] as part ... Americans have health insurance of some sort, there is an incorrect assumption that they don't. Julia ...

Colle & McVoy joins $25m Novartis effort

health insurance. "We have worked on all creatures, great and small," he said. "(For this account), we ...

AAHP to address lack of health insurance

lose their health insurance. The organization developed a big-screen advertisement based ...

NEWS IN BRIEF: HealthyEmail selects Ketchum

communication with patients, hospitals, and insurers, the assignment consists of message development, media

Minorities targeted in new cancer awareness effort

policymakers, in an attempt to get screenings covered by health insurance, is the final component of the effort ...

CORPORATE CASE STUDY: WellPoint offers healthy perspective on ailing industry

by managed healthcare provider WellPoint, which owns several regional health-insurance providers, including ...

MEDIA ROUNDUP: Mental health: Media's grasp of mental health is slow to develop

as a managed-care or health-insurance story as opposed to personal-health story. The other ...

TV Treatment

science and the financial nuances of insurance are not concepts easily understood by the general public ... , adding that it took him a year to fully understand health insurance. Among Wellpoint's staff of 17 ...

MEDIA HEALTHCARE PROFESSIONALS: Media Roundup - Managed care presents healthy challenge for media

of insurance coverage the patient has, whether or not the managed-care company will approve a procedure, and even whether the doctor can afford the malpractice insurance for the treatment. It's hard ...

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