Small banks uncover comms opportunity amid downturn
20 Nov 2008 | by Tonya Garcia
, and an insurance program that will launch before the year is out, target unbanked and under-banked populations ...
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DS Simon offers market insurance on services
01 Dec 2008 | by Tonya Garcia
Insurance, a program that allows clients to pull their PR programs at a percentage of the contract price...Organizations signing on with DS Simon now have the option of paying a premium (about 10% of the project cost) on top of the cost of their PR programs to participate in the insurance program. DS Simon ... . Then, if the Dow falls 1,500 points below that number, the insurance is triggered. Clients can opt out ...
State Farm to review for firms
11 Nov 2008 | by Tonya Garcia
BLOOMINGTON, IL: State Farm Insurance plans to conduct a selective review for a firm to collaborate...on brand and product PR for State Farm's life insurance products since it was hired nearly five years ago. The insurance company does not work with other PR firms, he added. ...
Wall Street crisis drives 'pre-releases' of earnings
17 Oct 2008
-releasing" their earnings in order to protect corporate reputations. It seems particularly important in the insurance space...The Principal Financial Group, which offers financial services and insurance, was one such example. It issued a press release October 13, giving audiences a preliminary look at its Q3 2008 results before ... highest number of hits ever in its newsroom, he added. Outside of the insurance industry, Waste ...
Insurance Commissioners tap Edelman for three-year contract
12 Sep 2008 | by Nicole Zerillo
KANSAS CITY, MO: The National Association of Insurance Commissioners (NAIC) recently tapped Edelman...Edelman will assist the nonprofit trade association of state insurance regulators in media relations and the promotion of its ongoing campaign, Insure U: Get Smart About Insurance, which aims to educate consumers, ranging from Millennials to senior citizens, about insurance. With our education ...
Katz brings true understanding to TransUnion
10 Sep 2007 | by Tanya Lewis
the launch of TransUnion s TrueCredit.com Insurance Scores, which helps consumers better understand how insurance companies view them. Between May and August, the effort garnered more than 30 million media ...
A golden opportunity
10 Sep 2007 | by Ted McKenna
billion budget deficit, as well as property insurance woes that stem from the stormy, hurricane ...
Engage China coalition focuses on trade talks
23 May 2007 | by Ted McKenna
, American Council of Life Insurers, American Insurance Association, Council of Insurance Agents and Brokers ...
A genuine connection
14 May 2007 | by Michael Bush
targeting older segments of the Hispanic population, the insurance provider wanted to shift some ... of the leading insurers of Hispanics in the US, has been steeped in cause-related initiatives for quite some time ... ironed out. And while high school and college students may not be the typical targets for an insurance ...
ESapience suit exposes suspect tactics of academics in PR roles
23 Mar 2007 | by Hamilton Nolan
on behalf of eSapience. The firm is suing C.V. Starr Co., the insurance company where Greenberg took over ... the insurance industry, and raise questions about the effectiveness of the current legal and regulatory ... situation, per the suit; at the other, Greenberg himself gave the keynote address on insurance issues ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
