Seattle Roundtable: Moving the needle along
27 Nov 2006
? Trott (Safeco): We struggle with that. The insurance industry is a weird business, especially when ...
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Companies must rethink Super Bowl ad strategies
08 Feb 2007
If there weren t so much money involved, the Super Bowl super-ad tradition might have faded away. But like much of advertising, the marketing discipline with the gaudy expenditures, it s all about the big bang. Everyone (save for Nationwide Insurance, which leaked its Kevin Federline video to the Internet ...
Organization PR: Fertile Hope aims to teach doctors about chemo risk
07 Feb 2005 | by Jen Adams
a well-timed placement in The Wall Street Journal , opening the story up with talk of insurance ...
A booming market
31 Jan 2005 | by Erica Iacono
strategies for an insurance company or a healthcare plan. What are things to avoid when targeting boomers ...
MARKET FOCUS: Winning teams
29 Mar 2004 | by Andrew Gordon
?" but instead "what is the business goal?" And helping the life-insurance firm achieve its business goals ...
GMA prepares for 2003 comms push
11 Nov 2002 | by JOHN N. FRANK
as communications director of the Coalition Against Insurance Fraud. A former journalist, he was also head ...
ANALYSIS: Consumer PR - Is it meltdown for the Ben & Jerry's brand? - Ben and Jerry may quit following parent Unilever's appointment of a new CEO to the brand. Matthew Arnold examines whether Ben & Jerry's can survive without them
04 Dec 2000 | by MATTHEW ARNOLD
of the company s social mission, and the second is insuring that brand integrity is intact, because we re going ...
The IPRA awards presented at PR World Congress
30 Oct 2000 | by STEPHANIE GASKELL
for its campaign to improve the insurance culture of the public. The IPRA United Nations Award went ...
NEWS IN BRIEF
05 Jun 2000 | by JOHN FRANK
communications, restaurant, insurance brokerage and industrial equipment fields. He was formerly a senior ...
CAMPAIGNS: Best strategies and top tactics from the world of PR
12 Jul 1999 | by KATHY SAVITT
companies that buy out life insurance policies, educating the marketplace about the size and scope ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
