20 Feb 2009
regional PR and marketing teams. - DHL Express has held a pitch for consumer and corporate PR support ...
21 Nov 2008
| by Anthony Hilton
robust performance given what is happening in its advertising markets. But the good news was ignored...The values of the stock market, and with it the PR approach of
companies, has become inverted ...
, on
that announcement. This is not quite as bizarre as it looks. The market is convinced we are
all doomed ...
of redundancies, the more the stock market
likes it. Companies over-spin on the way down, just as they do ...
21 Nov 2008
Cannes Lions, founded as an advertising competition in 1954, is now
looking to represent the entire communications industry. Lord Bell, chairman of Chime Communications, will be jury president for
the new PR category. He said: 'This recognises that there is a lot of
money invested by the marketing ...
24 Oct 2008
Donna Imperato's message for the UK PR industry is one of hope. The
credit crunch is a 'great opportunity', and PROs should be hitting
marketing managers with this line: 'Cutting out $2m from advertising is not going to hurt you, so
put $1m into your PR instead,' she argues. Imperato, 48, has had ...
07 Mar 2008
| by Bob Leaf, Chairman, Robert S Leaf Consultants, former
Burson-Marsteller international chair
Also, in reality there is a great need for corporate PR to let key
markets, including the financial community, know you are weathering the
storm effectively during the recession. This is the case at any time when a client is facing problems; the real
key is for the consultancy to be creative ...
28 Sep 2007
| by Aarti Shah
-search market that did not name Microsoft. Esure did not respond to inquires by press time. Gottheimer ...
-mail that the company has been open about its concerns over market concentration, consumer privacy, and copyright ...
19 Sep 2007
| by Alexandra Bruell
in other mediums, such freedoms can translate into risk. For most marketers on social networks, the risk becomes a challenge, as pros really can t avoid the massive marketing potential of the rapidly growing ...
a lot by looking at what has happened previously from a social interactive and marketing standpoint ...
09 Aug 2007
| by Hamilton Nolan
and marketing dollars move to less traditional venues. Total spending on communications grew nearly 7 ...
is predicted to reach nearly $62 billion that year. Marketing services was the largest overall sector ...
02 Aug 2007
| by Aarti Shah
Home Depot - amid efforts to market itself as a green company - would come onboard. It s fairly ...
26 Jul 2007
| by Hamilton Nolan
. But they do not appear to be poised to close the gap in the weak print advertising market. ...
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