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Ikea releases Corgi-dog holder viral for the Jubilee

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

marketing manager, Ikea, said: "We wanted to help get the country excited about the Jubilee celebrations ...

Panasonic launches digital face-painting app for Olympics

01 Jun 2012 | by Sarah Shearman

Panasonic is launching a digital face-painting app as part of its Olympics marketing activity

Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing manager for Fujifilm, told Marketing that Fujifilm had shifted its marketing focus for the first half of this year into integrated social and digital activity, with a six-figure investment. She said: "Our ...

Amex partners Foursquare to bring location-based deals to UK

31 May 2012 | by Sarah Shearman

to take advantage of location-based marketing without the having to invest time and money, while measuring ...

LoveFilm takes on rivals with HD streaming service

31 May 2012 | by Sarah Shearman

in the online film rental market against Netflix and Sky's forthcoming internet service....market. Earlier this month the Commission found that BSkyB's position was not anti ...

VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

31 May 2012 | by Ben Hall

scrambling round in the marketing world to pull together fancy charts to prove a Facebook fan is more likely ...

HSBC group marketing boss issues Facebook privacy warning

31 May 2012 | by Alex Brownsell

HSBC group marketing director Chris Clark has warned that the brand may review its advertising...In an in-depth interview about HSBC s new marketing strategy , Clark revealed that the bank ... don t want to be taking part in marketing through Facebook if what happens is those things feel unfair ... how our customers feel about these things and the integrity of their information." Clark discussed ...

What brands should know about the dark side of Facebook

31 May 2012 | by Nicola Clark

As concern over bullying of teenagers on Facebook grows, marketers must play their part in tackling...on a fixed-line telephone. While these young consumers represent the future of marketing, there remain challenges for marketers seeking to better engage with them, not least growing concerns over ... lyrical about the fantastic opportunities Facebook affords consumers and brands. However, marketers ...

Times drops paywall for Jubilee weekend

31 May 2012 | by Daniel Farey-Jones

to the content produced to celebrate the monarch's landmark 60th year on the throne. Suzi Watford, marketing ... claims it is the culmination of a three-week editorial and marketing Jubilee campaign which included a 12 ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

need much in the way of marketing? Well, having blown about $130m on production, the Hollywood suits ... abound. But, unlike most movie marketing, there have been genuine moments of innovation, intelligence ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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