Octopus Group's Sciplino calls for fightback against reverse auctions
31 May 2012 | by Matt Cartmell
disciplines such as advertising and marketing charge huge amounts. We should be strong and not back down ...
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Groupon readies to recruit agency for UK brief
01 Jun 2012 | by Sara Luker
The company has met with a shortlist of agencies to discuss an integrated brief covering business-to-business, consumer, corporate and issues management comms. Groupon confirmed the process although declined to add further details. The move to call in PR help comes after the company slashed its marketing spend ...
Portland Hospital appoints Weber Shandwick for consumer brief
31 May 2012 | by Hannah Crown
from the 'self-pay' market. It will also target trade press in an attempt to win referrals from GPs and consultants. Laura Roberts, marketing manager at The Portland Hospital said: We are very well known for our ...
RBS Group's Andrew Wilson to take client-facing role at WPP
31 May 2012 | by Matt Cartmell
Andrew Wilson will be leaving the banking and insurance company in the next month to head to the marketing group led by Martin Sorrell, where he will take on a client facing role across a number of WPP ... and global banking markets head of comms and marketing Anna Langford. A spokesman explained: A big part ...
Chime's newly launched Good Relations Group 'will be top ten PR agency'
31 May 2012 | by Matt Cartmell
to be strongly supportive of the MBO deal, also wants Chime to focus on sports marketing. As well as being led ...
Lord Bell speaks about Bell Pottinger MBO
31 May 2012 | by Matt Cartmell
can now be put behind us and Chime can refocus on faster growth in sports/marketing . Peel Hunt ...
Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK ... , marketing director of Virgin Strauss Water, said: We need to communicate a clear message here that Virgin ...
Tui Travel in comms cuts after business restructure
30 May 2012 | by Hannah Crown
, they are reviewing the way they maximise their marketing budget and are re-aligning their capability. For example ...
Perowne Charles Communications wins Malaysia Airlines account
30 May 2012 | by Sara Luker
and travel pages. It has carried out plenty of above-the-line marketing to promote the A380, but without ...
The real cost of pitching
30 May 2012 | by Kate Magee
buyer's market because there are so many credible choices,' says the AAR's business director Alex Young ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
