Search results for Integrated Marketing

Showing 1 - 10 of 888 results

Sort results by: date | relevance

1 2 3 4 5 ...
Next »

Search filters:

By Channel

  • Corporate Issues Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Publication

SEC's recommendation impacts PR newswires

06 Aug 2008

of communications activities that happen with companies," said Tom Becktold, SVP of marketing at Business Wire. "I ...

Omnicom PR revenue increases again

25 Apr 2008 | by Nicole Zerillo

to its lack of significant presence in the hard-hit financial services or housing markets. Omnicom ...

Burson clients unaffected by Penn articles

16 Apr 2008 | by Ted McKenna

with them as our PR agency of record, says Mike Callaghan, VP of strategic marketing at Century 21. I ...

Air New Zealand hires CRT

07 Dec 2007 | by Ted McKenna

-of-mouth marketing promoting the airline s North American routes to New Zealand, as well as its Los Angeles ... . Such travelers include the gay and lesbian market and affluent baby boomers. For the gay and lesbian audience ... at the marketing mix. The value of the year-long contract was undisclosed. C W, which declined to comment ...

Culver's nears firm selection

29 Oct 2007 | by Michael Bush

to provide overall thought leadership, PR, consumer promotion, cause marketing, special event support, market-by-market ... the Midwest, has yet to tap the potential of online marketing and would look for the agency to offer guidance ...

A response that rises above the pack

29 Oct 2007 | by David Ward

When Whirlpool s director of marketing and PR Audrey Reed-Granger was asked to set up the process for finding a new PR firm to represent the company, she began by figuring out exactly what she didn t want ... business/marketing books your agency would recommend every [PR] professional should read. We had ...

NetApp finds strength in collaboration

29 Oct 2007 | by Ted McKenna

them as advocates. The result was an initiative directing the company s marketing and HR departments ... outreach. By integrating brand messaging with the inner workings of the company, NetApp executives hoped ... have radically different goals than marketing people. The first attempt at drafting a collaborative ...

Health kick doesn't scare candy makers

24 Oct 2007 | by Irene Chang

is adopting in marketing its Halloween-themed goodies. At the beginning of the year, Mars, along with other companies, announced that it would not be marketing to consumers younger than 12. That goes ... lot of marketing muscle on our M Ms plan, Bowling explains. From an M Ms instant-win sweepstakes ...

Positive thinking

22 Oct 2007 | by Tonya Garcia

, and media professionals to discuss the state of cause marketing and its future....marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause initiatives and integrated marketing, American Heart Association Doug Staples, SVP, strategic marketing ... at it now is more integrating into the entire marketing platform, not just the one-time promotion. Bright ...

Key to career development is taking personal responsibility

22 Oct 2007 | by Tom Martin

business do so through a combination of personal initiative, integrity, and determination. These traits ...

1 2 3 4 5 ...
Next »
 

Additional Information

Campaign Jobs

More Jobs


Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

Part of the Republic Group