Cordis hires Edelman to handle consumer offering of stents
11 Dec 2007 | by Marc Longpre
Cypher, as the device maker attempts to market the stents directly to consumers for the first time....the market. ...
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FunkySexyCool brings more romance to America's youth
18 Jan 2008 | by Aarti Shah
are often too intimidating, noted Russell Craig, FSC s VP of marketing. We believe there is a need ... of performance marketing tactics to rapidly and efficiently build a core membership base, Craig said. PR tactics ... Launch PR team : CrocMedia, Night Agency Other marketing : Digital marketing via Steak Media Launch ...
Home Depot launches social-media initiative
07 Dec 2007 | by Irene Chang
marry marketing and customer service internally. ...
Dell to form agency with WPP
05 Dec 2007 | by Keith O'Brien
marketing communications solutions for the computer hardware and systems manufacturer. Dell will invest $4...marketing communications function under one profit and loss statement. WPP and Dell will create one agency, comprising all marketing disciplines and staffed with professionals, at least initially, devoted full time ... the efficacy of all marketing disciplines against each other and provide measurement for marketing initiatives ...
NetApp finds strength in collaboration
29 Oct 2007 | by Ted McKenna
them as advocates. The result was an initiative directing the company s marketing and HR departments ... outreach. By integrating brand messaging with the inner workings of the company, NetApp executives hoped ... have radically different goals than marketing people. The first attempt at drafting a collaborative ...
Health kick doesn't scare candy makers
24 Oct 2007 | by Irene Chang
is adopting in marketing its Halloween-themed goodies. At the beginning of the year, Mars, along with other companies, announced that it would not be marketing to consumers younger than 12. That goes ... lot of marketing muscle on our M Ms plan, Bowling explains. From an M Ms instant-win sweepstakes ...
McDonald's looks internally for brand ambassadors
22 Oct 2007 | by Michael Bush
In this week's issue of PRWeek I wrote a Market Focus on a new internal communications effort...When PRWeek features editor Erica Iacono and I met with a few of McDonald s top marketing ... , director of McDonald s US marketing, are part of a cross-functional team established by our president and head of marketing whose objective is to discuss and identify tactics and program outcomes that layout ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
, and media professionals to discuss the state of cause marketing and its future....marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause initiatives and integrated marketing, American Heart Association Doug Staples, SVP, strategic marketing ... at it now is more integrating into the entire marketing platform, not just the one-time promotion. Bright ...
Quality control
22 Oct 2007 | by Michael Bush
become a priority for all of us, says Molly Starmann, director of McDonald s US marketing. It always ... and marketing team. She hopes to eventually extend the program to suppliers and agency partners, but says ...
Trendspotting keeps firms ahead of the pack
18 Oct 2007 | by Tonya Garcia
, she says, Edelman has a proprietary market research company, StrategyOne, and working relationships ... officer and leader of its consumer marketing discipline. This is our belief in the organic nature ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
