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Green actions speak louder than words

25 Jan 2008 | by Aarti Shah

CES highlights public demands for a concerted power-saving campaign over marketing flair....companies at this year s show were the ones that demonstrated their commitment to the environment with ready-to-market ... covering the wall in every bedroom. Howie Kleinberg, SVP of ElectricArtists, a digital marketing ...

Serta launches Counting Sheep for the Cure essay contest

23 Oct 2007 | by Ted McKenna

outreach and in-store events. Serta director of marketing Kelly Rampson said the company has helped ...

Positive thinking

22 Oct 2007 | by Tonya Garcia

, and media professionals to discuss the state of cause marketing and its future....marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause initiatives and integrated marketing, American Heart Association Doug Staples, SVP, strategic marketing ... at it now is more integrating into the entire marketing platform, not just the one-time promotion. Bright ...

The spirit of generosity

22 Oct 2007 | by Tonya Garcia

Relations Cause Survey was conducted at a time when CSR, cause-related marketing, and just plain old good ... president. But as we continue as a society, we don t look at everything in the world of marketing ... questioned 143 marketers, 52.4% of which reported that their companies engage in cause-branding programs ...

Effective cause-related efforts engage consumers and staff

18 Oct 2007 | by Erica Iacono

initiatives and integrated marketing for the American Heart Association, noted during the roundtable ... by many to be the first cause-related marketing program. Many companies have since followed suit ... , as cause marketing prepares to celebrate its 25th anniversary, the question for companies isn t whether ...

Brad Pitt's non-profit taps BMF for Ninth Ward initiative

15 Oct 2007 | by Irene Chang

NEW ORLEANS: Marketing and PR Firm Beuerman Miller Fitzgerald announced the signing of new client

Power List sets benchmark for an evolving PR industry

15 Oct 2007 | by Julia Hood

of the business - cause marketing. And someone like Jason Wright of Merrill Lynch, who is not one of those ...

UNMC enlists WE for its Stand Up, Speak Out push

11 Oct 2007 | by Tonya Garcia

are [engaging] teams in individual countries [that] can target the strategies we re developing globally for in-market ...

Pink can put positive spin on companies' cause marketing

03 Oct 2007 | by Irene Chang

of corporations that initiate cause marketing programs to help spread the word about the disease through messages ... Wendy Naugle, deputy health editor at Glamour, I think now, the best marketers are really trying ...

Communicating inclusiveness adds internal, external value

03 Oct 2007 | by Erica Iacono

of mind for any company. Communications and marketing professionals recognize the value of tailoring ...

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