NuStep success story helps build business leads at expo
23 Oct 2007 | by Randi Schmelzer
- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active
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Restaurants spur PR with a round of sampling
28 May 2008 | by Kimberly Maul
. "Sampling we have done as part of our marketing program for a number of years," Passe said. As for PR, "We ... . "For all our sampling events, we have leveraged a fully integrated campaign to help spread the word ...
Steady comms guides merger
15 Oct 2007 | by Craig McGuire
while they did their due diligence, says Anita Liskey, MD of corporate marketing and communications ... swap, so reporting the deal price (based on ever-fluctuating current market values of the shares ...
UNMC enlists WE for its Stand Up, Speak Out push
11 Oct 2007 | by Tonya Garcia
are [engaging] teams in individual countries [that] can target the strategies we re developing globally for in-market ...
TCFV starts online effort to fight teen dating abuse
04 Oct 2007 | by Alexandra Bruell
integration at RF. The video was launched on the Web site on September 25. To promote it, RF created a ...
Omega taps BNC
26 Sep 2007 | by Michael Bush
partnerships. Omega also hopes to buoy its position in the luxury-watch market. Omega has the pedigree ...
United message buoys Divided We Fail
24 Sep 2007 | by Tonya Garcia
, comms director, BRT Maria Ghazal, director of public policy, BRT Marketing Services Agencies: Fleishman ...
Fashion world increasingly has designs on blog coverage
06 Sep 2007 | by Irene Chang
This industry event showcases designers upcoming collections, gives the press an opportunity to preview designs for the new season, and offers retailers a chance to purchase product or incorporate the designers into their marketing agendas. Fashion Week was largely attended by buyers for major stores ...
Bloomberg announces global tourism initiative
30 Aug 2007 | by Alexandra Bruell
NEW YORK: Mayor Mike Bloomberg, working with New York City's official marketing and tourism...Just Ask the Locals, a first-time five-borough marketing and advertising campaign aimed at enhancing visitors experiences and highlighting the economic strength and importance of New York City tourism, launched on August 29, at the unveiling of the new American Airlines terminal at JFK ...
Secret's dance contest moves women to display confidence
30 Aug 2007 | by Randi Schmelzer
/Secret (Cincinnati) and Marina Maher Communications (New York) Other marketing: Advertising Launch: August 23 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
