Cuervo channels soccer to reach Mexican Americans
07 Feb 2008 | by Tony Garcia
prominently in the effort s marketing materials. For the Mexican-American consumer, the soccer team is a ...
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Hispanic outlets expand in size and reach
07 Aug 2008
is growing at the expense of the general market," says Manny Ruiz, president of PR Newswire's multicultural ... traditional American journalism." While the Spanish media market has become more efficient in terms of hard ... in the Hispanic media market, according to Roxana Lissa, CEO and founder of LA-based RL Public Relations. "There ...
Market news focus is shifting style from Wall St. to Main St.
31 Jan 2008 | by Alexandra Bruell
Howard, explaining that all communications are now integrated. Consumer PR used to be... only about ... of outlets that now offer the opportunity for such an integrated approach, including Portfolio and MainStreet ...
Target to reconsider media policies
31 Jan 2008 | by Keith O'Brien
statement released to a youth marketing blog that called a recent advertisement, featuring a young model ...
PRWeek webcast discusses challenges of business news
23 Jan 2008 | by Adrian Brune
The journalists and multimedia entrepreneurs speculated on strategies to help companies vie for coverage in the increasingly competitive business news market. The guest panel included Rafat Ali, editor of ContentNext Media, Mick Weinstein, editor-in-chief, Seeking Alpha, Chris Peacock, executive editor and VP ...
The Onion launches election Web site
22 Jan 2008 | by Alexandra Bruell
million profit on its opening weekend. The monster movie benefitted from its cryptic marketing, which ...
Trio of nonprofits unite to laud charitable donations
23 Nov 2007 | by Ted McKenna
to encourage posting of banner ads for the campaign or other promotion. Marketing also includes a video ... is working with Ketchum. Beaconfire Consulting created the Web site and is assisting with the marketing ...
TIA wages aggressive initiative on toy safety
22 Nov 2007 | by Michael Bush
Julie Livingston, senior director of marketing communications at the TIA, said the association has definitely taken a stronger stance. We decided to get a bit more aggressive because of the importance of the December shopping period, she said. As part of those efforts the association, which represents 500 ...
PR pros tout 'Tappening' initiative
19 Nov 2007 | by Aarti Shah
-lede consumer, business, and marketing publications. The next phase of media outreach will target radio and long ...
Komen launches African-American outreach program
14 Nov 2007 | by Marc Longpre
Weber Shandwick is Komen s AOR, and Katrina McGhee, VP of marketing for Komen said the nonprofit naturally looked to Axis when the need came for an agency to provide support with the Circle of Promise effort. The new campaign will include outreach to get the word out about breast cancer s impact ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
