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to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
the Peppermint Candy swing show on Jazz FM, as part of its marketing activity to expand its presence in the UK....in the US, it was integral that we continue the momentum in cultivating valuable relationships across ... team, led by director of sales Jo Coltman. Coltman said: "Klipsch is the market leader in the US ...
for Virgin Media s TiVo set-top box won the best use of TV in an integrated campaign category. The judges ...
fly. To serve" campaign for the US market.
Marketing pushes to attract tourists to the UK are not expected to yield an increase in visitors...that the body's next marketing push will start immediately after the Games. He said: "Our work doesn't stop ...
. James Walker, acting head of marketing, Channel 4, said: "The way people watch TV is changing all ...
, are expected to break next month. According to Adrian Mooney, vice-president of marketing EMEA at Tata ... differentiate" Tetley in the crowded hot-beverages market. He said: "Tetley has a stronger emotional bond ...
chief executive, said: "The vast majority of people who are marketing around the Olympics frankly have very little to do with [it] they just happened to have paid for the right to market around it. "We ...
go-to case study for marketers looking to co-creation to drive brand awareness and engagement through ...
The app is a driving game that enables gamers to draw their own track and then put it to the test in the driving seat of the new BMW 3 Series. The app will be free to download from the Apple App Store and Android Market from 23 May. Gamers can select from three models to drive: luxury, sport and modern ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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