01 Jun 2012
| by David Benady
pressure and many smart marketers are choosing a highly flexible career path, writes David Benady....Over the past decade there has been a rise in temporary contracts for marketers.
This has come amid soaring demand for interim marketing managers, directors and consultants. Typically brought ...
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These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ...
01 Jun 2012
| by Nicola Clark
Anoushka Feiler, the former Red Bull marketing director turned marketing consultant and interior...-out marketer turned landscape and interiors guru. Having spent almost 10 action-packed years at Red Bull, she ...
to office politics, internal wrangling and inefficiency, the interim marketer has the benefit of sitting ...
tangible route for any marketer who dreams of escaping the grind?
'To go from having a six-figure salary ...
01 Jun 2012
| by Maisie McCabe
media planning and buying account after a final shoot-out against market intelligence agency EI.-...and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman, global marketing director of Ernst Young, said: "We were particularly impressed with the quality of UM ...
01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
, marketing and media...., the former managing director of the Radio Advertising Bureau and director of customer relationship marketing ...
to the newly created role of group commercial and marketing director at Johnston Press . ( Campaign )
Marketing
Cadbury is parting company with long-standing marketing executive Peter Creighton , who ...
31 May 2012
| by Hannah Crown
Lucre s Leeds office, which has held parent company Hallmark s consumer and trade brief for the past six years, will work with Forever Friends to recruit new followers and reward its existing customers. The brand is investing in a hugging-themed integrated campaign to promote its new product range ...
31 May 2012
| by Hannah Crown
from the 'self-pay' market. It will also target trade press in an attempt to win referrals from GPs and consultants. Laura Roberts, marketing manager at The Portland Hospital said: We are very well known for our ...
31 May 2012
| by Matt Cartmell
Andrew Wilson will be leaving the banking and insurance company in the next month to head to the marketing group led by Martin Sorrell, where he will take on a client facing role across a number of WPP ...
and global banking markets head of comms and marketing Anna Langford.
A spokesman explained: A big part ...
31 May 2012
| by Matt Cartmell
to be strongly supportive of the MBO deal, also wants Chime to focus on sports marketing. As well as being led ...
31 May 2012
| by Katherine Levy
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The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ...
agencies across international markets as it looks to expand into Europe and beyond.
M2M will continue ...
31 May 2012
| by Maisie McCabe
and Channel 4.
John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...
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