01 Jun 2012
| by David Benady
pressure and many smart marketers are choosing a highly flexible career path, writes David Benady....Over the past decade there has been a rise in temporary contracts for marketers.
This has come amid soaring demand for interim marketing managers, directors and consultants. Typically brought ...
.
These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ...
01 Jun 2012
| by Nicola Clark
Anoushka Feiler, the former Red Bull marketing director turned marketing consultant and interior...-out marketer turned landscape and interiors guru. Having spent almost 10 action-packed years at Red Bull, she ...
to office politics, internal wrangling and inefficiency, the interim marketer has the benefit of sitting ...
tangible route for any marketer who dreams of escaping the grind?
'To go from having a six-figure salary ...
01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
BMI Regional head of marketing Frank Mertens will keep his role following today's completion...Sector Aviation Holdings is a consortium of businessmen that IAG has previously described as having "considerable aviation experience".
SAH said the regional airline will be operating "business as usual", retaining its brand identity as part of the sale, while head of marketing Frank Mertens ...
31 May 2012
| by Ben Hall
scrambling round in the marketing world to pull together fancy charts to prove a Facebook fan is more likely ...
31 May 2012
| by Alex Brownsell
HSBC group marketing director Chris Clark has warned that the brand may review its advertising...In an in-depth interview about HSBC s new marketing strategy , Clark revealed that the bank ...
don t want to be taking part in marketing through Facebook if what happens is those things feel unfair ...
how our customers feel about these things and the integrity of their information."
Clark discussed ...
31 May 2012
| by Alex Brownsell
The HSBC group marketing director is overseeing changes to the bank's positioning, marketing...banking operations in almost half its 80 global markets. Most crucially, in a marketing context, Gulliver ...
has fallen to group marketing director Chris Clark, a former Saatchi Saatchi adman, who seems ideally suited to the role. The kind of marketing waffle that would no doubt irk his ruthless paymasters ...
31 May 2012
| by Matthew Chapman
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Steph Hughes, head of events marketing at Asda, said: "This summer is set to be one the most eventful ...
30 May 2012
| by Matthew Chapman
and insights at Sainsbury's, speaking exclusively to Marketing, said: "We spend a lot of time listening to our ...
30 May 2012
| by John Reynolds
Cadbury is parting company with long-standing marketing executive Peter Creighton, who is retiring...Creighton has held a number of senior marketing roles at Kraft-owned Cadbury, which he joined back in 1977.
He has latterly held the role of marketing activation director, a UK focused role in which he ...
the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...
30 May 2012
YES - Mark Trinder, Sales director, commercial and online, ITV
Marketing departments are now ...
: timing is vital - Wispa is back.
NO - Louise Fowler, Business leader, brand and marketing, Co ...
) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ...
