Renault introduces Claude the 'joie' expert
06 Aug 2010 | by Jacob Mathias
M ganes, to the dull Gisburn, where there are none. Phil York, Renault UK marketing director, said ...
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AOL launches marketing campaign for HuffPo UK launch
06 Jul 2011 | by Sarah Shearman
AOL is backing the UK launch of The Huffington Post with a major marketing campaign that encourages.... This is the first stage in the ongoing campaign, with another marketing push later this year. AOL, however, would not disclose details of the second phase. Sarah Gavin, vice president of communications and marketing ...
Pizza Hut launches A-Team pizza campaign
05 Aug 2010 | by Jacob Mathias
The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film ... Willows, Pizza Hut chief marketing officer, said: "We have created a range of new pizzas to promote our ...
Daniele Tranchini becomes chief executive of Publicis Italy
21 Jul 2010 | by Staff
s global communications. Previously, he was chief global sales and marketing officer of Italian ...
TripAdvisor launches online ad challenge
07 Jul 2010 | by Jacob Mathias
marketing online and providing an opportunity for a company to test an online creative advertising campaign ...
Maxus names Snowdon as worldwide marketing director
03 Jun 2010 | by Mark Banham
Maxus Worldwide has poached PHD's Helena Snowdon as its marketing director....In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development ... was global marketing and communications director at PHD Group and had held business development roles ...
Ladbrokes kicks off World Cup with 'Get Carter' style ad
28 May 2010 | by Ben Bold
betting market and price or an introductory offer of Bet 5, get 25 free'. Ladbrokes is hoping to cash ...
23red poaches CHI director Tom Huxtable
27 May 2010 | by Ben Bold
LONDON - Integrated marketing agency 23red has poached CHI & Partners business director Tom...-Martini to handle Grey Goose Vodka's brand and relationship marketing, as well as additional work from the COI ...
Media Perspective: Integrating TV and digital offerings is agency challenge
30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
surprising insight ever but a sign of integration between TV and online. And a move that points to the possibility that agencies that can't mirror such moves towards integration in their structures will struggle ... buyers work across media, usually with a focus on "video integration" in TV and online, but most have ...
Close-Up: Are clients leading the way on digital?
30 Apr 2010
If the verdict of some of the world's top marketers is right, then those agencies that fail to leap aboard the digital juggernaut risk being rolled over by it. According to the Chief Marketing ... companies believe that, when it comes to online, viral and mobile marketing expertise, mainstream agencies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
