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The incumbent media agency on both the Toyota and Lexus accounts is Zenith Media, which only won the strategic planning brief for Lexus from sister agency Saatchi 1m direct marketing account out of WWAV Rapp Collins and into Partners Andrew Aldridge. This was the first time a separate agency was appointed ...
someone dedicated primarily to this role. We will be integrating marketing into our new business ... of Carat Business' marketing arrangements. Speake, who was promoted from associate director to board director in April, was responsible for the agency's marketing, as well as handling accounts ...
Harrods has poached The Body Shop's marketing director Ronny Helvey, to fill its top marketing post. Helvey's brief includes launching a credit card-based loyalty scheme for the world-famous department store.Harrod's advertising and sales director Kim Pattie will report to Helvey. ...
Vanessa Ford has taken over from Jane Keene as the Conservative Party's director of income generation and marketing. The Party has also taken on Mike Chattey from Billington Cartmell, a below-the-line agency, as clubs brand manager. ...
Ford's US global product marketing brand manager, Paul Van Der Bergh, is to head UK marketing for the car maker from January. He replaces John Mendel, who is now in charge of sales and marketing for Mazda in North America. ...
together an integrated print and online recruitment strategy quickly and easily. We are offering ... of our market-leading titles." ...
, editorial can maintain their integrity and readers can trust what we say. It makes everything more expensive though!" CN Traveller launched in October 1997, opening up a market for high-class travel ...
David Young, marketing controller for Young's Bluecrest Seafood, has left to oversee a 5m budget as head of marketing at McVitie's Cake Company. He will be in charge of brands such as Go Ahead! and To Go, reporting to company director Joy Parkinson. ...
At least 15 jobs are to go from NTL's central consumer marketing team as part of a cull of 2,000 staff across the business. The reduction of the 50-person team is expected to lead to a much higher-profile consumer marketing role for NTL's six regional business units. ...
Toy manufacturer Hasbro has taken on Melanie Stubbing, international vice-president of Weightwatchers.com, as business head for games and toys. Stubbing was previously group marketing director with Hasbro's main rival, Mattel. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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