Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
Search results for Integrated Marketing
Search filters:
By Publication
- marketingmagazine.co.uk
Click 
to remove filters
Add Search Filters:
By Channel
- Ad campaign (459)
- Agency (120)
- Digital marketing (1301)
- Direct Marketing (318)
- Marketing (6923)
- More...
- Media (939)
- New Business (237)
- Public Relations (75)
- Research & Data (317)
- Less...
By Industry Sector
- Agencies (332)
- Autos (445)
- B2B (90)
- Consumer Goods (512)
- Fashion / Clothing (352)
- More...
- Fast Food (239)
- Financial Services (575)
- FMCG (719)
- Food & Drink (1902)
- Government / Non-Profit (612)
- Industry (32)
- Media / Entertainment (2167)
- Retail (1301)
- Technology (776)
- Telecoms / Utilities (478)
- Travel / Leisure (685)
- Less...
Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
Woodburn, who has been Capital One s chief marketing officer since last year, told Marketing ... available to the broader market, he said. Woodburn said: "We will try and find a way of responsibly ... went through the recession, we pulled back quite heavily on marketing as many others did. Having ...
The age of the interim marketer
01 Jun 2012 | by David Benady
pressure and many smart marketers are choosing a highly flexible career path, writes David Benady....Over the past decade there has been a rise in temporary contracts for marketers. This has come amid soaring demand for interim marketing managers, directors and consultants. Typically brought ... . These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ...
'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
Anoushka Feiler, the former Red Bull marketing director turned marketing consultant and interior...-out marketer turned landscape and interiors guru. Having spent almost 10 action-packed years at Red Bull, she ... to office politics, internal wrangling and inefficiency, the interim marketer has the benefit of sitting ... tangible route for any marketer who dreams of escaping the grind? 'To go from having a six-figure salary ...
The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
to reach a very particular market, and you can find an arts organisation that is reaching them, that's when ... Kiana Sigaroudinia, head of sponsorship at Coutts. 'Rather, sponsorships are an integrated part of our ... brand logo on an art organisation's marketing material is out-dated. 'Arts organisations need to be much ...
BMI Regional to retain marketers after £8m sale
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
BMI Regional head of marketing Frank Mertens will keep his role following today's completion...Sector Aviation Holdings is a consortium of businessmen that IAG has previously described as having "considerable aviation experience". SAH said the regional airline will be operating "business as usual", retaining its brand identity as part of the sale, while head of marketing Frank Mertens ...
Panasonic launches digital face-painting app for Olympics
01 Jun 2012 | by Sarah Shearman
Panasonic is launching a digital face-painting app as part of its Olympics marketing activity
Nike puts Umbro up for sale
01 Jun 2012 | by Nick Batten
market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ... in the world's most popular sport and the world's biggest football market. With its close links to The Football ...
Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing manager for Fujifilm, told Marketing that Fujifilm had shifted its marketing focus for the first half of this year into integrated social and digital activity, with a six-figure investment. She said: "Our ...
Additional Information
Campaign Jobs
- Account Manager - Corporate Golin Harris , Based in Shanghai or Beijing
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
