Proximity clinches DMA Grand Prix for RNLI campaign blending direct mail and social media
10 Dec 2009 | by Noelle McElhatton
, described the work as "totally original" and "a step-change for direct marketing in the digital age ...
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Guardian axes head of data marketing role
11 Dec 2009 | by Noelle McElhatton
LONDON - Guardian News & Media is axeing its head of data marketing and strategy role, currently...spokesperson told Marketing Direct. Paidcontent.org, the website owned by GN M, yesterday revealed that five ... marketing and one data executive. McPherson, the former head of database marketing at the Financial Times ... will not be filled, the website reports. In October GN M's long-serving marketing director Marc Sands announced he ...
ANALYSIS - Airlines realise value of loyalty
08 Dec 2009 | by Alex Brownsell
travel to cope with the economic downturn. Airline marketers have come to realise that offering extra ... , client services director at direct marketing agency Gyro:HSR , which handles the Flying Club account ... . No one is certain when the aviation market will hit its stride again. In the meantime, airlines ...
Rapp scoops Marketing's 'direct agency of the year' accolade
08 Dec 2009 | by Noelle McElhatton
LONDON - Rapp has won the title of Marketing magazine's Direct Agency of the Year for defying...multi-year effort to re-orient the business toward the future," Marketing's Agency of the Year' judging ... obscurity into a household name with its Meerkat' campaign, was named as Marketing's Creative Agency ...
Philips turns to email to promote 'sensual massager'
08 Dec 2009 | by Noelle McElhatton
LONDON - Philips has launched a direct marketing campaign to promote its range of 'sensual...and stereotypes that have previously shrouded the market." ...
Cash4Gold's DRTV ads to make assault on primetime after signing up Goldie
08 Dec 2009 | by Daniel Farey-Jones, Brand Republic
Goldie has been recruited by the US company, which claims to have invented the business of buying gold direct from consumers, as its UK celebrity spokesman following a public vote. Euro RSCG will produce the ad, with which the company will ramp up its marketing presence having launched in the UK ...
CREATIVE STRATEGY - As ever, Sky takes the Xerxes approach to its prospect communications
08 Dec 2009 | by Simon S Kershaw
of the Persians, who are comprehensively defeated next time they meet the Greeks. Some marketers are brave ... . Which is fine. You might argue that an offer with mass appeal demands a mass marketing approach. I ...
Iris appoints Poynter as UK MD of Iris Digital
03 Dec 2009 | by James Quilter, Brand Republic
he led the HP business as well as running the marketing team. Ian Millner, co-founder and CEO of Iris, said: "Poynter is a key player in the industry having led the integration of Publicis Modem. Digital is an essential part of the integration mix, as it drives most forms of communication with today ...
Lloyd backs MBO of Future Foundation from Experian
03 Dec 2009 | by Noelle McElhatton
Normal 0 0 1 178 1018 8 2 1250 11.773 0 0 0 The firm provides market research and trend analysis for clients. Its services include Nvision, a single source of quantitative analysis using studies such as the British Household Panel Study that counts Nationwide Building ...
BMW UK calls a pitch for its DM and ad account
03 Dec 2009 | by Matt Williams, campaignlive.co.uk
LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts....is thought to want a more streamlined approach to its marketing efforts, with greater consistency across ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
