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William Hill launches World Cup draw betting promo

.' Marketing support for the brand includes in-store POS featuring football players such as Wayne Rooney, Pirlo ... the changes in the odds for teams in the tournament. David Cooper, William Hill football marketing manager ...

Little Chef launches Orlando holiday comp with Travel City Direct

The promotion, which was negotiated by Cocktail Marketing, offers a top prize of a 14-day holiday ... -off voucher for a 14-night holiday to Florida. Little Chef appointed Cocktail Marketing in February with a brief to create partnership marketing campaigns with lifestyle brands. This year its promotions ...

P&I to discontinue under Haymarket restructure

The decision, which also affects sister title Marketing Direct, will result in the title s integration into Brand Republic. The Incentive Bulletin will also be discontinued. Brand Media titles also include Campaign, Marketing, Revolution and Media Week. As of next year Revolution will be distributed ...

Kettle Chips launches film-themed promo

LONDON - Kettle Chips has tied up with DVD rental service LoveFilm to target the Christmas market...' marketing director, Andrew Slamin said: "The promotion clearly positions Kettle Chips as part of the wind ...

Instore Index Analysis - value is still king

and Quality Street brands, appeared to have an eye on Christmas market. However despite the focus ... messaging within the aisles themselves. Promotional marketing campaigns Yet another poor month in terms of support for promotional marketing campaigns. The initial aim for this month was to compare how Coca ...

Tesco launches talent audition booths outside its stores

of how a community can come together." For more see Chris Reed on Partnership Marketing - Tesco s poor ...

Kerry Foods appoints Iris Experience for sampling drive

working on a guerrilla marketing stunt. Additional marketing support will include an above the line ...

The Instore Index: Pampers replaces Kellogg's as the top brand in Asda, Tesco, Sainsbury's and Morrisons

The league is formulated by retail research and shopper marketing agency Retail Why , which visits a number of the big four supermarkets awarding points to brands for brand positioning and type of POS found on the shop floor. Pampers presence was specifically strong in Asda and Tesco. According ...

Disaronno to launch makeover evenings with Karen Millen

resonates with our target market women aged 18-to-34-years-old." Earlier this year Disaronno launched ... the drink. The campaign, created by i2i marketing, offered consumers 5cl samples with either coke ...

In Brief: Irish Food Board, The Gift Voucher Shop and the Telegraph Media Group.

Incentives The Gift Voucher Shop has launched a new multi-store gift card The One4All Card which targets the corporate incentives market. The card charged with up to 100 and used in 17 ... to develop an integrated campaign for The Telegraph s weekly world edition. The campaign, dubbed Best ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.