01 Dec 2009
| by James Quilter
.' Marketing support for the brand includes in-store POS featuring football players such as Wayne Rooney, Pirlo ...
the changes in the odds for teams in the tournament. David Cooper, William Hill football marketing manager ...
01 Dec 2009
| by James Quilter
The promotion, which was negotiated by Cocktail Marketing, offers a top prize of a 14-day holiday ...
-off voucher for a 14-night holiday to Florida. Little Chef appointed Cocktail Marketing in February with a brief to create partnership marketing campaigns with lifestyle brands. This year its promotions ...
23 Nov 2009
| by James Quilter
The decision, which also affects sister title Marketing Direct, will result in the title s integration into Brand Republic. The Incentive Bulletin will also be discontinued. Brand Media titles also include Campaign, Marketing, Revolution and Media Week. As of next year Revolution will be distributed ...
17 Nov 2009
| by James Quilter
LONDON - Kettle Chips has tied up with DVD rental service LoveFilm to target the Christmas market...' marketing director, Andrew Slamin said: "The promotion clearly positions Kettle Chips as part of the wind ...
12 Nov 2009
| by James Quilter
and Quality Street brands, appeared to have an eye on Christmas market. However despite the focus ...
messaging within the aisles themselves. Promotional marketing campaigns Yet another poor month in terms of support for promotional marketing campaigns. The initial aim for this month was to compare how Coca ...
10 Nov 2009
| by James Quilter
of how a community can come together." For more see Chris Reed on Partnership Marketing - Tesco s poor ...
10 Nov 2009
| by James Quilter
working on a guerrilla marketing stunt. Additional marketing support will include an above the line ...
09 Nov 2009
| by James Quilter
The league is formulated by retail research and shopper marketing agency Retail Why , which visits a number of the big four supermarkets awarding points to brands for brand positioning and type of POS found on the shop floor. Pampers presence was specifically strong in Asda and Tesco. According ...
05 Nov 2009
| by James Quilter
resonates with our target market women aged 18-to-34-years-old." Earlier this year Disaronno launched ...
the drink. The campaign, created by i2i marketing, offered consumers 5cl samples with either coke ...
04 Nov 2009
| by Staff
Incentives The Gift Voucher Shop has launched a new multi-store gift card The One4All Card which targets the corporate incentives market. The card charged with up to 100 and used in 17 ...
to develop an integrated campaign for The Telegraph s weekly world edition. The campaign, dubbed Best ...