30 Dec 2009
| by Trevor Clawson
LONDON - For marketers, AR is the best thing since sliced bread, but for consumers it is still a...'re really cool." This is the type of conversation that has been going on within marketing departments across ...
or not it is adding anything significant to the online marketer's toolkit. No one would deny that the first ...
to use an app as the basis of a mass-market campaign can't help but be deterred by the maths. "No matter ...
30 Dec 2009
| by Trevor Clawson
For marketers, AR is the best thing since sliced bread, but for consumers it is still a novelty...'re really cool." This is the type of conversation that has been going on within marketing departments across ...
or not it is adding anything significant to the online marketer's toolkit. No one would deny that the first ...
to use an app as the basis of a mass-market campaign can't help but be deterred by the maths. "No matter ...
23 Dec 2009
| by Dan Leahul
the marriage of search and social media means for marketers....the face of search marketing. Until now Twitter has been viewed by many as a small bunch of people making ...
and provides a link to Twitter. That's fine for celebrities, but when it comes to integration into all ...
-time results will be integrated into natural search results and, to start with at least, will be demarked from ...
23 Dec 2009
| by Dan Leahul
of search and social media means for marketers....the face of search marketing. Until now Twitter has been viewed by many as a small bunch of people making ...
and provides a link to Twitter. That's fine for celebrities, but when it comes to integration into all ...
-time results will be integrated into natural search results and, to start with at least, will be demarked from ...
21 Dec 2009
| by Andrew McCormick
meets the marketing chief behind the vision....recent ad campaign. That's because, for the first time, Xbox has centred its marketing activity ...
propelled Nintendo into a market-leading position, with the Wii selling around 20 million more consoles than ...
former managing director of Nintendo Europe, Gosen now heads up Xbox's marketing efforts across Europe ...
16 Dec 2009
| by Staff
Standards Authority) as the organisation's remit is extended to include all 'digital marketing...online experience as a result. NO - ALEX MARKS, head of business marketing international, eBay ...
15 Dec 2009
| by Adam Woods
being integrated into Bing and Google, a presence on Twitter is going to enable a brand to market ...
." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...
01 Dec 2009
| by Staff
The 'Promoted Videos' initiative uses the AdWords model to allow brand owners to serve thumbnail video ads against search results on YouTube. Similar to sponsored links on Google, marketers bid ...
on the rapid growth of the video ad market, which the IAB says has seen revenue increase by 195 per cent year ...
30 Nov 2009
| by Nancy Cruickshank
advantage in better times when investment in products and marketing increases. All companies know ...
with the ability to quickly pursue great ideas (and suppress the others), is a major asset in a market showing ...
the recession is over, citing rising interest in the property market and an increase in the number of jobs being ...
20 Nov 2009
| by Gareth Jones
it will exist as a quarterly supplement to Marketing magazine. Subscribers to Revolution magazine will now receive the quarterly supplement in addition to Marketing every week. Revolutionmagazine.com will also ...
's most dynamic communications market has been unparalleled. I speak for Revolution 's team ...
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