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Coca-Cola India hands media account to Lodestar Universal McCann

will be completed by the end of the year. Lodestar UM will be reponsible for providing integrated ...

Tribal DDB and Rapp merge in New Zealand

creative agency Rapp and digital marketing agency Tribal DDB as Rapp/Tribal. The final arrangements

BBDO scoops Johnson & Johnson global creative business

. As such, J J was looking for an idea with global appeal that can be appropriated in local markets ...

OgilvyOne Asia names Jerry Smith as regional president

new role, Smith will oversee OgilvyOne operations in 12 local markets across the region. He will also ... Heath added, "Jerry has a mission to ensure that OgilvyOne extends its market leadership position at a time when clients are increasing their digital marketing commitments - and need informed agency ...

Chinese social media users want to be brands' friends, says OgilvyOne research

as an integral part of their social network'. With one in every four users creating' influence and waiting ... are even marketing and sharing videos about brands or products. Reitermann added that what matters ...

KFC launches creative agency review in Singapore

Alongside McCann Erickson Singapore, Virginia Ng, marketing director of KFC Singapore, said Ogilvy Mather, Grey and local shop Religion would also be pitching for the account. "KFC has been with McCann Erickson for two and a half years to date and will hit three years by year end," she said. "We plan ...

Friendster's Ian Stewart resurfaces at Converse

by Converse as its regional marketing director for Asia-Pacific....Stewart takes over from Cheryl Calegari, senior director of marketing, Asia-Pacific for Converse . Stewart, who is currently based in the brand's offices in Singapore, will make the move to Converse ... years in the industry and I've always been involved in lifestyle marketing," he said. "This ...

Hill & Knowlton appoints Marcus Warner as MD of Australia

of marketing. Warner has also worked at PricewaterhouseCoopers and AstraZeneca. "Marcus brings a strong mix of communications, sales and consumer marketing skills from the professional services and healthcare sectors," said ... Marketing Association. In other news for the agency, Hill Knowlton Sydney was appointed to the PR ...

India, Thailand and China win gold and silver Press Lions

Juice\Bangkok (TBWA) Bangkok for Canon Marketing's 'Jacuzzi/ Beach' campaign, Bigstar's 'Red/ Green ...

Campaignasia.com goes live with five new sites

of the industry sectors, including advertising and creative, marketing, media, PR and digital ... bulletin every day with the latest breaking advertising, media, marketing and PR news, blogs, campaigns ... to provide mainland readers with more in-depth content in addition to breaking local-market news ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.