Click 
to remove filters
, according to a study from marketing research company The NPD Group. "Entertainment Trends in America" found
David Strumeier, SVP of marketing, licensing, and new business development at Wicked. We decided ... Southpole, WhiteTag, and A.Prodigee. Marketing initiatives for the new line also include a billboard ...
experience. "We're hitting five major markets, which include Miami, New York, Chicago, Los Angeles ... on Fleishman-Hillard to handle PR and media relations in each local market, building buzz around the events ... ." At malls in the target markets, celebrity stylist Angie Escamilla will be on hand to help with makeup ...
. Despite a recession that is hitting retail hard, the company developed a guerilla marketing campaign...According to Diesel US CEO Steve Birkhold, Renzo Rosso, the company's founder, recognizes the value of PR and marketing and has increased its spend. In a time of economic difficulty, Renzo Rosso believes now is the time to makes sure we clearly communicate what our brand stands for and what ...
, senior manager of US media relations at McDonald's. Sofia Therios, director of US marketing at McDonald ... marketing campaign. ...
EL SEGUNDO, CA: Mattel has launched an integrated marketing campaign to promote Barbie as a symbol...marketing Barbie-branded products for the anniversary include Stila cosmetics, Bloomingdales, and interior ...
, director of national marketing for AT T. "We want to resonate with them, so they know we have the best ...
of marketing at the magazine. She added that the concept, a departure from the typical teen magazine mall tour, is all about viral marketing to reach young women, millennials, and teens via the blogosphere ...
that Paul [Wilmot's] history in entertainment and PWC's experience in consumer luxury marketing complemented ... will continue to operate independently while the agencies will work to expand the brand to other markets ... within Fleishman offices in those markets. ...
It is employing social media, viral, and traditional methods, including Web campaigns, in-store events, educational programs, and community outreach. The company is working with AOR Think PR on wardrobe placement and media efforts. David Strumeier, SVP of marketing, licensing, and new business ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
