Amtrak honors Pullman Porters place in history
11 Feb 2009 | by Kimberly Maul
in the general market, African-American market, and travel industry. "In each case, we found ...
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Toyota aligns Venza crossover with pet market
19 Feb 2009 | by Nicole Zerillo
TORRANCE, CA: Toyota Motor Corp. is aligning one of its new brands with the pet market..., marketing communications PR manager at Toyota. Dog Park Days, the company's ride and drive program ...
Big Three continue comms push, aided by numerous agencies
15 Dec 2008 | by Nicole Zerillo
in the Detroit market, because it is not an one-industry shop. Stratacomm's DC-based public affairs ... projects. That's not a surprise. Most of the things we work on fall under marketing and sales ... to further market some of our other competencies, like interactive media and research. ...
AutoTrader looks for a home run in 'Drive to a New Start' campaign
28 Jul 2008 | by Kimberly Maul
to leverage its sports marketing. "For the longest time, our company has been known as a used car site," said ... listings from individuals as well as dealers. "But this year, all of our marketing is aimed at pushing ...
General Motors' reviews PR function
21 Jul 2008 | by Nicole Zerillo
that the consolidation and cutting of the sales and marketing budgets means that GM's internal PR team might also receive ... products, and the challenges [we face]," said Kelly Cusinato, GM manager, advertising and marketing communications. Although GM's marketing and PR are separate departments with their own leadership and budgets ...
Volvo awards redefine brand quality
28 Apr 2008 | by Nicole Zerillo
The interconnectedness of luxury branding and personal image-making typically makes celebrities an integral part of this process, whether unofficially via the TMZ-like car blog, Celebrity Car Parade, or officially, as in Aston Martin s defining connection with Britain s most famous man of mystery and resultant ...
PBP teams with H&K on electric-car initiative
25 Jan 2008 | by Ted McKenna
to accommodate many different participants, he explained. We re creating a global brand, with its first market ...
A good use of energy
29 Oct 2007 | by Tanya Lewis
Chevron has taken an integrated, unique approach to changing the public conversation about...integrated communications program built around engaging the public and policymakers. Historically ... energy markets and energy policy. We brought a different point of view about what constituted effective ... . Everybody knows an integrated campaign aligned against a common platform is the most appropriate approach ...
Markey calls for more commitment to 'green'
04 Oct 2007 | by Ted McKenna
marketing opportunity, said Markey, given that leaders on college campuses today are actively pushing ...
Enterprise embraces the environment
01 Oct 2007 | by Michael Bush
ads. Holly Campbell, AVP of marketing communications, says Enterprise just launched a 29-week print ... , Avis/Budget, Dollar-Thrifty PR/Marketing Budget: Undisclosed Key Trade Titles: Auto Rental News ... , VP comms; Steve Smith, CMO; Christy Conrad, AVP of PR; Holly Campbell, AVP of marcomms Marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
