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multifaceted marketing campaign starring Britney Spears.
CANTON, MA: Reebok has rolled out a global, marketing campaign to support the launch of new product...with the new routine, which will appear in fitness clubs in several markets such as Equinox Fitness in New Yor ... , and LaForce Stevens on the initiative. Marketing budget was not disclosed. ...
BENTONVILLE, AR: Wal-Mart's marketing plan to prepare for the DVD release of the popular romance...Events for the DVD's release, which is from , will begin late the night of March 20 across Wal-Mart's national markets, and will be promoted with the support of its national agency Edelman, according to Melissa O'Brien, Wal-Mart senior manager of PR and brand reputation. O'Brien noted via e-mail that Wal ...
EL SEGUNDO, CA: Mattel has launched an integrated marketing campaign to promote Barbie as a symbol...marketing Barbie-branded products for the anniversary include Stila cosmetics, Bloomingdales, and interior ...
the combined marketing budget. We were looking for synergies in the last quarter of 2008, she said. We ... after former director of marketing and PR brand portfolio Audrey Reed-Granger's recent resignation ...
the study demonstrates that marketers and PR professionals must target consumers at the Web destinations ...
media, mobile marketing, and gaming. He added that there is also a digital initiative in the works ...
of marketing at the magazine. She added that the concept, a departure from the typical teen magazine mall tour, is all about viral marketing to reach young women, millennials, and teens via the blogosphere ...
PR for the multiyear partnership with (RED), which works to eliminate AIDS in Africa, includes traditional media relations, online outreach, and in-store marketing and events, said Stacey Krum, a spokeswoman for Starbucks. Online, the campaign will focus on Starbucks' Web site and JoinRed ...
campaign that asks Who's Bailing You Out? Chief marketing and innovation officer Mark Chmiel said its integrated effort is based on concerns noted in market research that began in late summer when the company ... , it stopped using PR and advertising to promote the program. It is now bringing back efforts to market its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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