PBS introduces an online community for educators
10 Jul 2008 | by Frank Washkuch
market for teachers to be-come involved in the [Teachers Connect] community." Dando said 10 ...
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CollegeClickTV.com begins awareness effort
10 Nov 2008 | by Frank Washkuch
Ericho Communications , whose president, Eric Yaverbaum is a partner in the venture, is pitching radio, consumer publications, media and marketing trade titles, as well as blogs that cover individual colleges, to promote the Web site and a survey of college students the site conducted prior to the November ...
A good use of energy
29 Oct 2007 | by Tanya Lewis
Chevron has taken an integrated, unique approach to changing the public conversation about...integrated communications program built around engaging the public and policymakers. Historically ... energy markets and energy policy. We brought a different point of view about what constituted effective ... . Everybody knows an integrated campaign aligned against a common platform is the most appropriate approach ...
NuStep success story helps build business leads at expo
23 Oct 2007 | by Randi Schmelzer
- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active
Positive thinking
22 Oct 2007 | by Tonya Garcia
, and media professionals to discuss the state of cause marketing and its future....marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause initiatives and integrated marketing, American Heart Association Doug Staples, SVP, strategic marketing ... at it now is more integrating into the entire marketing platform, not just the one-time promotion. Bright ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
Relations Cause Survey was conducted at a time when CSR, cause-related marketing, and just plain old good ... president. But as we continue as a society, we don t look at everything in the world of marketing ... questioned 143 marketers, 52.4% of which reported that their companies engage in cause-branding programs ...
Begin adds student perspective to Babson PR
08 Oct 2007 | by Tonya Garcia
rankings] as a reference, says Gene Begin, undergraduate school marketing director at Babson. We [aren t ... and was promoted twice while still a student. He has filled the marketing director s role since July 2006. I fell ... -present Mktg. director, undergraduate school, Babson College July 2005-June 2006 Marketing manager ...
Hollywood turns a deeper shade of green
01 Oct 2007 | by Randi Schmelzer
Movie studios are slowly incorporating environmental messages into mainstream film marketing....in movie marketing and PR campaigns is still an emerging practice, but it s one with enormous potential ... about environmental awareness were not apparent in marketing efforts. But to many moviegoers ... . That allowed the studio to use the DVD release as a marketing tool to subtly inform viewers who might ...
Enterprise embraces the environment
01 Oct 2007 | by Michael Bush
ads. Holly Campbell, AVP of marketing communications, says Enterprise just launched a 29-week print ... , Avis/Budget, Dollar-Thrifty PR/Marketing Budget: Undisclosed Key Trade Titles: Auto Rental News ... , VP comms; Steve Smith, CMO; Christy Conrad, AVP of PR; Holly Campbell, AVP of marcomms Marketing ...
CU seeks comms plan for global warming push
13 Sep 2007 | by Hamilton Nolan
The PCAP is a university-led initiative to bring the global warming issue to the forefront of the presidential campaigns. David Turner, CU purchasing agent in charge of the RFP, said its budget is undetermined. The scope of the work includes design and content work on the group s Web site and marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
