Nonprofits team up to help public reduce its gas usage
16 May 2008 | by Ted McKenna
s director of communications and marketing. But a lot of things are just not doable for people ...
Search results for Integrated Marketing
Search filters:
By Industry Sector
-
Environment
Click 
to remove filters
Add Search Filters:
By Publication
- PR Week USA (103)
By Channel
- Advertising (3)
- Advertising (4)
- Brand Communications (13)
- Corporate Issues (27)
- Corporate Social Responsibility (38)
- More...
- Crisis Communications (13)
- Events / Promotions (13)
- Financial Communications (5)
- HR Issues (2)
- Internal Communications (3)
- Marketing (19)
- Media Relations (49)
- Online Communications (17)
- PR Education (1)
- Public Affairs (11)
- Public Relations (44)
- Specialized Marketing (4)
- Less...
Water conservation focus of local CA campaign
23 Oct 2008 | by Kimberly Maul
The Olivenhain Municipal Water District (OMWD), which serves the 48 square miles of North San Diego County, launched a water conservation education campaign on October 13, with help from PR and marketing firm Cook Schmid. "We have water restrictions, and we were having trouble getting the message ...
A good use of energy
29 Oct 2007 | by Tanya Lewis
Chevron has taken an integrated, unique approach to changing the public conversation about...integrated communications program built around engaging the public and policymakers. Historically ... energy markets and energy policy. We brought a different point of view about what constituted effective ... . Everybody knows an integrated campaign aligned against a common platform is the most appropriate approach ...
Coleman push goes to extremes
22 Oct 2007 | by Craig McGuire
largest trade shows: the Outdoor Retailer Winter and Summer Markets. Haugen also participated in a ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
, and media professionals to discuss the state of cause marketing and its future....marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause initiatives and integrated marketing, American Heart Association Doug Staples, SVP, strategic marketing ... at it now is more integrating into the entire marketing platform, not just the one-time promotion. Bright ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
Relations Cause Survey was conducted at a time when CSR, cause-related marketing, and just plain old good ... president. But as we continue as a society, we don t look at everything in the world of marketing ... questioned 143 marketers, 52.4% of which reported that their companies engage in cause-branding programs ...
Holiday campaign touts iVillage's green message
10 Oct 2007 | by Randi Schmelzer
To celebrate the holiday season, the female-focused media hub will launch environmentally friendly editorial content across its network of communities, said Mary Beth Gonzalez, New York-based VP of sales marketing at iVillage. The effort is a cross-network extension of iVillage s iGoGreen community, which ...
Markey calls for more commitment to 'green'
04 Oct 2007 | by Ted McKenna
marketing opportunity, said Markey, given that leaders on college campuses today are actively pushing ...
Hollywood turns a deeper shade of green
01 Oct 2007 | by Randi Schmelzer
Movie studios are slowly incorporating environmental messages into mainstream film marketing....in movie marketing and PR campaigns is still an emerging practice, but it s one with enormous potential ... about environmental awareness were not apparent in marketing efforts. But to many moviegoers ... . That allowed the studio to use the DVD release as a marketing tool to subtly inform viewers who might ...
Authenticity vital to green coverage
01 Oct 2007 | by Tanya Lewis
] integrate this into their message and show it s an overall vision. David Roberts, a writer ...
Additional Information
Campaign Jobs
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
- Junior Mobile Designer Propel £20000 - £25000 per annum + £25000 + Excellent benefits, West End
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
