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Idea: The campaign seeks to empower kids to make their own decisions on how best to utilize their time, and is a great opportunity to talk about McDonald's emphasis in encouraging kids to use their minds, bodies, and spirits, Neal said. More than 100 markets worldwide will participate, bringing ...
PR for the multiyear partnership with (RED), which works to eliminate AIDS in Africa, includes traditional media relations, online outreach, and in-store marketing and events, said Stacey Krum, a spokeswoman for Starbucks. Online, the campaign will focus on Starbucks' Web site and JoinRed ...
-Cola, issued its first CSR report last week and is working to integrate the message into all communications..... In addition, 85% said it was acceptable for companies to involve cause-related issues into their marketing ...
combination for Ogilvy, he added. Molson plans to expand its market outside of its traditional US, UK ... growth going forward [will] be focused on global markets," said Lewis. "We needed a partner who could ...
prominently in the effort s marketing materials. For the Mexican-American consumer, the soccer team is a ...
to provide overall thought leadership, PR, consumer promotion, cause marketing, special event support, market-by-market ... the Midwest, has yet to tap the potential of online marketing and would look for the agency to offer guidance ...
is adopting in marketing its Halloween-themed goodies. At the beginning of the year, Mars, along with other companies, announced that it would not be marketing to consumers younger than 12. That goes ... lot of marketing muscle on our M Ms plan, Bowling explains. From an M Ms instant-win sweepstakes ...
In this week's issue of PRWeek I wrote a Market Focus on a new internal communications effort...When PRWeek features editor Erica Iacono and I met with a few of McDonald s top marketing ... , director of McDonald s US marketing, are part of a cross-functional team established by our president and head of marketing whose objective is to discuss and identify tactics and program outcomes that layout ...
become a priority for all of us, says Molly Starmann, director of McDonald s US marketing. It always ... and marketing team. She hopes to eventually extend the program to suppliers and agency partners, but says ...
-Marsteller Other marketing: 500 piece direct-mail campaign Launch: October 22 Budget: Undisclosed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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