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Comms plan to spur launch of political market

25 Mar 2009 | by Tonya Garcia

NEW YORK: A commercial market for political futures where traders can hedge and speculate...their political risk. He also noted that explaining the new market might present some challenges ...

USA Network launches 'Characters Unite' tolerance effort

22 Jan 2009 | by Kimberly Maul

is 'Characters Welcome,'" said Alexandra Shapiro, SVP of brand marketing and digital for USA Network. "It really ...

Companies eye Hispanic market with holiday-season campaigns

09 Dec 2008 | by Kimberly Maul

at Coca-Cola. The Hispanic community is a very important market for Coca-Cola North America, he ... , said Sonia Sroka, VP of Hispanic marketing at Porter Novelli. Companies can then tap into the Hispanic ... , multicultural marketing director at JCPenney, [The campaign] really gets at what the season should be all about ...

CNN leverages its nonpartisan coverage

01 Dec 2008 | by Kimberly Maul

their existing world views reinforced, she says, via e-mail. But I hope there's a market for just, good, solid ...

FDA suspends work with pair of agencies

03 Oct 2008 | by Jaimy Lee

The FDA on July 23 awarded Alaska Newspapers Inc. (ANI), an Anchorage-based newspaper group with a communications division, a 10-month contract, said FDA spokesperson Heidi Rebello. ANI regularly subcontracts with Qorvis, with which it has had a joint marketing agreement since 2006. Don Goldberg, a partner at Qorvis ...

General Mills partners with Univision to reach Latina moms

01 Oct 2008 | by Kimberly Maul

for the latest phase of its multi-brand Hispanic marketing initiative, "Qué Rica Vida" ("What a Good Life")....combination of grassroots marketing, a sweepstakes, and traditional, local and national media outreach, said Kimberley Bow Sundy, manager of PR and multicultural marketing for General Mills. "The PR piece ...

MAOF hires Valencia as AOR

30 Sep 2008 | by Kimberly Maul

market and experience in the nonprofit sector," Gonzalez said. Valencia Co. "met all of our needs ... relations and will work to position the organization within the general market and Latino communities ...

Family Violence Prevention Fund kicks off social media campaign

22 Sep 2008 | by Jaimy Lee

violence, and send a Respect text message to friends and family. The Kansas City, MO-based marketing ... the campaign, according to Mike Swenson, chief marketing officer for Barkley. It also helped to bring on Macy ...

IL targets Hispanics with new Web site

18 Sep 2008 | by Kimberly Maul

, DisfrutaIllinois.com, in an effort to reach more Hispanic consumers in the state, Chicago, and surrounding markets

Minority shift signifies a new comms era

14 Aug 2008 | by Kimberley Maul

's demographics continue to shift, PR pros will have to move away from a general market mindset. "I think general market' is going to be a word of the past in a few years," says Ana Toro, VP at Fleishman Hillard and co-chair of F-H Multicultural. "General market is going be just another segment among this big ...

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