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Wristbands garner skin cancer awareness

marketing on-site at New Orleans Hornets' basketball games. Paul, a point guard for the Hornets, wore ...

ADA taps Mullen to unify diabetes message

The three-year account, which includes PR and ads, has a budget of about $1 million each year, according to Larry Hausner, CEO of the ADA. The Alexandria, VA-based nonprofit conducted market ... of the firm's PR practice. It will also implement an advertising campaign. An integrated team from ...

Ogilvy to work on LiveStrong

with the "Tour Down Under." The two-year effort will incorporate "aggressive" outreach in many markets aligned ... tactics will accompany other markets where the effort will be promoted, such as Italy and France. PR ... . Ogilvy will develop additional materials, such as market-to-market research, press materials ...

J&J apologizes, says it missed the mark with Motrin mom ad

, Kathy Widmer, VP of marketing at McNeil Consumer Healthcare, introduced herself as a mother of three ...

Thermos touts water usage with chemical-free product

Rick Dias, EVP of sales and marketing at Thermos. Sweeney's work with The Biggest Loser , a weight ...

Vitamin Shoppe selects Allison & Partners as AOR

NORTH BERGEN, NJ: The Vitamin Shoppe, a retailer and direct marketer of nutritional products

American Cancer Society selects AOR

larger effort to become more integrated and better serve its multicultural audiences. Porter Novelli ...

March of Dimes puts premature babies in the election spotlight

moms have healthy babies and have full-term babies, said Doug Staples, SVP of strategic marketing ...

American Cancer Society looking for new AOR

The RFP is part of a larger initiative for the Atlanta-based nonprofit organization to become more integrated and better reach multicultural audiences, said Greg Donaldson, national VP of corporate ... of the health and social marketing practice for the agency's Atlanta office, noted the long ...

Medicare and Medicaid work goes to Porter Novelli

in August 2006, said Ellen Field, EVP of health and social marketing for PN. Ketchum, Ogilvy ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.