31 Mar 2009
marketing on-site at New Orleans Hornets' basketball games. Paul, a point guard for the Hornets, wore ...
05 Mar 2009
| by Jaimy Lee
The three-year account, which includes PR and ads, has a budget of about $1 million each year, according to Larry Hausner, CEO of the ADA. The Alexandria, VA-based nonprofit conducted market ...
of the firm's PR practice. It will also implement an advertising campaign. An integrated team from ...
26 Jan 2009
| by Nicole Zerillo
with the "Tour Down Under." The two-year effort will incorporate "aggressive" outreach in many markets aligned ...
tactics will accompany other markets where the effort will be promoted, such as Italy and France. PR ...
. Ogilvy will develop additional materials, such as market-to-market research, press materials ...
18 Nov 2008
, Kathy Widmer, VP of marketing at McNeil Consumer Healthcare, introduced herself as a mother of three ...
13 Nov 2008
| by Jaimy Lee
Rick Dias, EVP of sales and marketing at Thermos. Sweeney's work with The Biggest Loser , a weight ...
12 Nov 2008
NORTH BERGEN, NJ: The Vitamin Shoppe, a retailer and direct marketer of nutritional products
24 Oct 2008
| by Jaimy Lee
larger effort to become more integrated and better serve its multicultural audiences. Porter Novelli ...
21 Oct 2008
| by Kimberly Maul
moms have healthy babies and have full-term babies, said Doug Staples, SVP of strategic marketing ...
09 Oct 2008
| by Jaimy Lee
The RFP is part of a larger initiative for the Atlanta-based nonprofit organization to become more integrated and better reach multicultural audiences, said Greg Donaldson, national VP of corporate ...
of the health and social marketing practice for the agency's Atlanta office, noted the long ...
08 Oct 2008
| by Jaimy Lee
in August 2006, said Ellen Field, EVP of health and social marketing for PN. Ketchum, Ogilvy ...