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declines in certain markets, according to Dave Senay, president and CEO of the firm....In an e-mailed statement to PRWeek , Senay said the total percentage of staff reductions "are in low single digits, with some markets seeing no reductions." "Most of these markets are in North America, and as a result we are reducing staff in some locations," reads the statement. "We regret taking ...
are now handling tasks once the responsibility of junior staff. You have VPs of marketing now having ... credibility in the market, Johnson said. Those companies that invest in protecting brand reputation... come ... on tools that are going to help [organizations] work smarter, said Gail Nelson, SVP of marketing ...
Starting this month, the firm will work for one year, donating a minimum of $100,000 in services, said Paula Veale, EVP of corporate communications for the Ad Council. We have been integrating PR into all our programs for many years, she added. [This] was really looking at the model a little ...
markets. We're trying to reinforce everything that Geek Squad stands for in our consumers' minds [with ...
UBM announced those plans in its interim results November 18. It also noted that PRN's profits for 2008 will be lower than last year due to the loss of market share in its US wire distribution business earlier in the year, and continued investment in its infrastructure, sales and marketing, as well ...
's success in winning new accounts to its growing focus in the last two years on integrating print ...
that Paul [Wilmot's] history in entertainment and PWC's experience in consumer luxury marketing complemented ... will continue to operate independently while the agencies will work to expand the brand to other markets ... within Fleishman offices in those markets. ...
people), advertising, and marketing practices, - with those of SBA, although a date or office location ...
them as advocates. The result was an initiative directing the company s marketing and HR departments ... outreach. By integrating brand messaging with the inner workings of the company, NetApp executives hoped ... have radically different goals than marketing people. The first attempt at drafting a collaborative ...
of the business - cause marketing. And someone like Jason Wright of Merrill Lynch, who is not one of those ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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