Wristbands garner skin cancer awareness
31 Mar 2009
marketing on-site at New Orleans Hornets' basketball games. Paul, a point guard for the Hornets, wore ...
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Special Olympics kicks off events for awareness initiative
02 Apr 2009 | by Beth Krietsch
The organization is working to get people to sign a pledge to stop using the word as part of its Spread the Word to End the Word' campaign. In August it had launched the Web site www.r-word.org , in response to use of the word in Tropic Thunder , said Kirsten Seckler, director of global brand marketing ...
Ogilvy to work on LiveStrong
28 Jan 2009 | by Nicole Zerillo
with the Tour Down Under. The two-year effort will incorporate aggressive outreach in many markets aligned ... tactics will accompany other markets where the effort will be promoted, such as Italy and France. PR ... . Ogilvy will develop additional materials, such as market-to-market research, press materials ...
USA Network launches 'Characters Unite' tolerance effort
22 Jan 2009 | by Kimberly Maul
is 'Characters Welcome,'" said Alexandra Shapiro, SVP of brand marketing and digital for USA Network. "It really ...
Pedigree helps homeless dogs with movie alliance
08 Jan 2009 | by Kimberly Maul
600 shelters in 2008, Fair said. The campaign's message will appear in marketing materials ...
Starbucks focuses on community with (RED)
05 Nov 2008 | by Kimberly Maul
PR for the multiyear partnership with (RED), which works to eliminate AIDS in Africa, includes traditional media relations, online outreach, and in-store marketing and events, said Stacey Krum, a spokeswoman for Starbucks. Online, the campaign will focus on Starbucks' Web site and JoinRed ...
American Cancer Society selects AOR
24 Oct 2008 | by Jaimy Lee
larger effort to become more integrated and better serve its multicultural audiences. Porter Novelli ...
Trick-or-Treat hits Internet
17 Oct 2008 | by Kimberly Maul
Trick-or-Treat for UNICEF has been primarily driven by the trademark orange collection box, said Kim Pucci, marketing director for the US Fund for UNICEF. We need to offer a wider spectrum of engagement opportunities that are more relevant to how kids interact with brands these days. Sixteen ...
Wheat Council makes new effort an 'Urban Experience'
07 Oct 2008 | by Nicole Zerillo
and addressing relevant issues, such as nutrition and prices, said Tracie Lesser, manager in the brand marketing ...
General Mills feeds dreams with on-the-ground outreach
10 Sep 2008 | by Kimberly Maul
to their community in three target markets: Birmingham, AL; Memphis, TN; and Charlotte, NC. "We chose those markets based on demographics and also where our products tend to over-index with consumers, said ... market press, but also national black press, and local black newspapers and radio stations. Online ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
